Celebrating strategic brand bravery

Head of Strategy at FutureBrand North America, Lynne Field, delves into the concept of strategic brand bravery and its impact on business transformation. By combining strategic rigor and design thinking, FutureBrand helps clients like Cigna, GM, and L’Oréal create and manage brands that resonate with consumers globally. Lynne's insights shed light on the importance of embracing brand bravery to drive positive change and differentiation in the competitive market landscape.
About the speaker

Lynne Field

FutureBrand

- FutureBrand

Lynne Field is Head of Strategy at FutureBrand North America

Show Notes

  • 00:00
    How does identifying and utilizing a brand's unique value proposition contribute to strategic brand bravery?
    Discussion on leveraging unique brand values for strategic boldness.
  • 02:15
    What are some successful examples of brands displaying strategic brand bravery in marketing campaigns?
    Exploring real-world cases of brands taking bold marketing risks.
  • 04:45
    Can you discuss aligning a brand's core values with strategic brand bravery and its impact on consumer perception?
    Importance of aligning brand values with bold strategic decisions for consumer perception.

Quotes

  • "Aligning core values with brand bravery impacts consumer perception." - Lynne Field

  • "Data and insights guide brand bravery decisions for effective leverage." - Lynne Field

  • "Mitigate risks while being innovative and bold in brand approach." - Lynne Field

About the speaker

Lynne Field

FutureBrand

- FutureBrand

Lynne Field is Head of Strategy at FutureBrand North America

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