Tal Jacobson, CEO of Perion, explores leveraging Microsoft for revenue growth, and the impact of Bing and ChatGPT on brands. Perion Network, Microsoft's largest advertising supply partner, prioritizes technology-driven growth. Through its collaboration with Microsoft Advertising, Perion effectively assists Microsoft in selling a larger percentage of its advertising inventory. Today, Tal discusses how brands use…
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A marketing strategy executive with extensive experience leveraging traditional & digital marketing initiatives for local and national brands. Scott has lead the expansion of his agency to include a family of marketing services including the Nomadic Agency (Digital Creative) and Matter Film Studios. He is a proud member of both YPO and the Forbes Council.
Under Scott's stewardship, THE HARKEY GROUP was named one of Inc 500’s Fastest Growing Private Companies five years in a row and is ranked one of the Top 100 Fastest Growing Adverting Agencies in the USA. Their client roster includes: Pepsi, Arizona State University, Fiesta Bowl, DeVry University, and more.