Welcome to the

Rebrand Podcast

Hear the stories of the world’s most impactful brand campaigns, as told by the agency & in-house marketers who built them.

Recent Rebrand Podcast Episodes

Mike Linton | Ancestry

The Consumer / Marketplace Scorecard for CMO’s — Mike Linton // Ancestry

Marketing is the most scrutinized job. The company pays attention to every piece of marketing you do, and sadly, consumers do not. How do you show the company from the consumer perspective that your marketing efforts are working? How do you get everyone on the marketing team to see how their diverse functions contribute to…

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David Fischette | Go West Creative

Sexy hair’s “MARILYN MOMENT” — David Fischette // Go West Creative

Sexy Hair secured the rights to a likeness of Marilyn Monroe for a two-year campaign to be the face of the Sexy Hair brand. What was the thinking behind such a bold move? And what brand and retail value did the Marilyn Monroe moments generate? Listen to David Fischette, CEO of Go West Creative, as…

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Brad Simmons | Figure

The epic rise of the SoFi brand — Brad Simmons // Figure

In a competitive industry with little to no product differentiation, how do you take a new brand to the market and be successful? SoFi and Figure are excellent examples from the fintech space. Want to get insider info about how they pulled it off in such a short time? Listen to Brad Simmons, Former CMO…

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Meet Our Host

Scott Harkey CEO and Founder of THE HARKEY GROUP

A marketing strategy executive with extensive experience leveraging traditional & digital marketing initiatives for local and national brands. Scott has lead the expansion of his agency to include a family of marketing services including the Nomadic Agency (Digital Creative) and Matter Film Studios. He is a proud member of both YPO and the Forbes Council.

Under Scott's stewardship, THE HARKEY GROUP was named one of Inc 500’s Fastest Growing Private Companies five years in a row and is ranked one of the Top 100 Fastest Growing Adverting Agencies in the USA. Their client roster includes: Pepsi, Arizona State University, Fiesta Bowl, DeVry University, and more.