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Samari Ansari | Deutsch New York
How a Deutsch’s CCO won a Sports Emmy — SaDeutsch New York
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Samari Ansari | Deutsch New York
Deutsch’s Village MD brand work — SaDeutsch New Yorkmari Ansari //
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Tal Jacobson | Perion
How brands use Microsoft to drive revenue — Tal Jacobson // Perion
Tal Jacobson, CEO of Perion, explores leveraging Microsoft for revenue growth, and the impact of Bing and ChatGPT on brands. Perion Network, Microsoft's largest advertising supply partner, prioritizes technology-driven growth. Through its collaboration with Microsoft Advertising, Perion effectively assists Microsoft in selling a larger percentage of its advertising inventory. Today, Tal discusses how brands use…
Play PodcastDoug Gillon |
Using Compelling Language to Define Your Brand — Doug Gillon // A Fortune 500 Company
Doug Gillon, Brand Manager at A Fortune 500 Company, talks about leveraging language and sonic branding in the modern landscape. Data is vital, but connecting with customers involves language and strategy. It's about using data to bolster a strong strategy, aligning your brand with your identity, understanding its importance to your audience, and identifying who…
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Amy Colbourn | Harkey Group
Launching Virgin Hotels in Las Vegas — Amy Colbourn // Harkey Group
Amy Colbourn, EVP of Insights and Brand Strategy at Harkey Group, talks about transformative strategies in Hospitality and aviation. Virgin is known for its innovative and disruptive approach across industries, often challenging established norms. When entering the Las Vegas hotel market, they upheld this tradition by introducing the 'Us Unstoppable' campaign, offering visitors a unique…
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Emily Lyman | Branch & Bramble
How Patagonia Increased traffic thru Empathy-Based Marketing — Emily Lyman // Branch & Bramble
Emily Lyman, CEO at Branch & Bramble, explores how empathy-based marketing increases engagement and fosters deeper brand-audience connections. Empathy-based marketing goes beyond product features, delving into human emotions and values. Patagonia, for example, doesn't merely sell outdoor gear; it aligns with values such as sustainability and adventure, fostering a sense of belonging and movement among…
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Nick Drabicky | January Digital
Carhartt’s Snap-led brand lift — Nick Drabicky // January Digital
Nick Drabicky, Senior VP and GM of Client Services at January Digital, talks about some of the tactics used to pull off hugely successful marketing campaigns from a household name. Established in 1889, Carhartt has been able to infiltrate many different spaces and achieve cross-demographic appeal. With the brand catering to diverse consumer segments, Carhartt…
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Benjamin Shapiro | I Hear Everything
Scott’s Thoughts: Top Brand Marketing Trends for 2023 — Benjamin Shapiro // I Hear Everything
Benjamin Shapiro, Founder and CEO of I Hear Everything, talks about what's happening in brand marketing with Scott Harkey. Marketing is undergoing a significant transformation as performance marketing channels become less valuable. Forward-looking marketers are investing in understanding customer values deeply so that their brands can align with those values and create fans out of…
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Scott Turman | BrightRay Publishing
Founder Branding may be holding startups back — Scott Turman // BrightRay Publishing
Scott Turman, Founder and CEO of BrightRay Publishing, talks about the potential drawbacks of founder branding startups. Our brains are hardwired for efficiency, developed over thousands of years for quick decisions, whether it's avoiding danger or seeking the right opportunities. In the business world, this translates to people rapidly evaluating you when they consider doing…
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