Podcast Episodes

LISTEN IN A POD APP

Mike Linton | Ancestry

The Consumer / Marketplace Scorecard for CMO’s — Mike Linton // Ancestry

Marketing is the most scrutinized job. The company pays attention to every piece of marketing you do, and sadly, consumers do not. How do you show the company from the consumer perspective that your marketing efforts are working? How do you get everyone on the marketing team to see how their diverse functions contribute to…

Play Podcast

David Fischette | Go West Creative

Sexy hair’s “MARILYN MOMENT” — David Fischette // Go West Creative

Sexy Hair secured the rights to a likeness of Marilyn Monroe for a two-year campaign to be the face of the Sexy Hair brand. What was the thinking behind such a bold move? And what brand and retail value did the Marilyn Monroe moments generate? Listen to David Fischette, CEO of Go West Creative, as…

Play Podcast

Brad Simmons | Figure

The epic rise of the SoFi brand — Brad Simmons // Figure

In a competitive industry with little to no product differentiation, how do you take a new brand to the market and be successful? SoFi and Figure are excellent examples from the fintech space. Want to get insider info about how they pulled it off in such a short time? Listen to Brad Simmons, Former CMO…

Play Podcast

Alex Chrisman | Alta

Why Marketers Don’t Understand Brand Marketing – Alex Chrisman // Alta Co

When people talk about brands, they mean 1000 different things. But what is a brand, and why do marketers struggle with brand marketing? How is Patagonia doing it that is making them stand out in the marketplace? To know more about these, listen to Alex Chrisman, Creative Director at Alta Co, as he discusses why…

Play Podcast

Brendan Dell | Brendan Dell

12 Immutable Laws of High-Impact Messaging — Brendan Dell // Brendan Dell

The biggest mistake people make with messaging is a lack of clarity. But to get clarity, everybody needs to be aligned, sales, marketing, board members, and investors, on where exactly you're going to win and how you're different. Want to know more about this immutable framework of high-impact messaging that works? Listen to Brendan Dell,…

Play Podcast

Mike Linton | Ancestry

Rationalizing Best Buy’s Geeksquad — Mike Linton // Ancestry

Marketing is not a democracy. Do not let the C-suite vote on marketing decisions because they'll overvote and change the story faster than a consumer can absorb, and you'll still be responsible. But how do you negotiate for and retain your decision right? If you want to learn about corporate marketing, how to keep your…

Play Podcast

Benjamin Shapiro | I Hear Everything

Brand Teardown: NFL — Benjamin Shapiro // I Hear Everything

What comes to mind when you hear the brand name NFL? It's become such a powerful brand in the U.S. through exceptional marketing, and your company can learn from it. For example, the power of alignment: where everyone on the team is saying and doing the same things. Want to know more? Listen to Benjamin…

Play Podcast

Nicole Rodrigues | NRPR Group

Yahoo’s 1st mommy blogger campaign — Nicole Rodrigues // NRPR Group

If you're a mid-size company or a startup, and PR is not part of your marketing mix, you're sacrificing the future credibility of your company. The best part is PR isn't go-big or go-home as some will make you think. Want to find out more and how Yahoo leveraged it? Listen to Nicole Rodrigues, the…

Play Podcast

Seth Streeter | Mission Wealth

Differentiate Your Brand by Redefining True Wealth — Seth Streeter // Mission Wealth

Are you in a boring industry like financial services, where everyone is doing and saying the same things with little to no differentiation? How do you sail out of such a sea of sameness? Here's a clue: track down your customer's most challenging pain point. There's more. Listen to Seth Streeter, Founder & Chief Impact…

Play Podcast