The intersection of fashion social media & brand marketing
- Part 1Creative fashion brand partnerships
- Part 2 The intersection of fashion social media & brand marketing
Show Notes
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01:53Brand marketing and social mediaAs consumer expectations evolve, social listening and consumer data are redefining brand strategy. Brands are now relying on consumer feedback and finding ways to engage rather than solely sell to consumers, leveraging social media to maintain consumer interest and affinity.
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06:15Leveraging social listening for authenticity and consumer engagementSocial listening helps brands understand their audience and tailor their messaging accordingly. By leaning into their authentic identity based on consumer perceptions, brands can build stronger connections with consumers, driving engagement and conversions.
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10:56Embracing change and risk in brand marketingBrands should be willing to experiment with new approaches based on data and consumer behavior. By prioritizing authenticity and leveraging platforms like Instagram and TikTok, brands create opportunities to engage new consumers and reengage old ones.
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13:43Leveraging organic social for paid strategyOrganic social is integral in testing and learning to inform paid strategy effectively. By leveraging successful organic content for paid campaigns, brands can achieve exceptional results.
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15:45Future trends in social media and brand marketingThe future will involve a shift towards more in-house content creation by brands, leveraging creators' expertise, and building a strong brand presence on websites. Social will continue to evolve in how users consume content and expect brands to interact with them.
Quotes
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"A lot of times brands will try to dictate to you who they want you to see them as. But, at the end of the day, your consumer is going to tell you who you are." - Shayna Macklin
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"When a brand uses their social listening and understands how their consumer interacts outside of their brands, then they can be in on it. Then they can weave that into their strategy and have a home run." - Shayna Macklin
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"If a risk is calculated, and you have the data to back it up, do it. If you're not willing to take that leap and try something new, you're missing out on opportunities to get a new consumer or to reengage an old consumer." - Shayna Macklin
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"I don't believe organic social is dead. I feel we are starting to tap into testing and learning on organic to help drive paid strategy." - Shayna Macklin
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"What people expect from brands, influencers, and creators is going to continue to evolve. And how brands decide to show up on social is going to be more transparent, open, honest, and less polished." - Shayna Macklin
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- Part 1Creative fashion brand partnerships
- Part 2 The intersection of fashion social media & brand marketing
Up Next:
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Part 1Creative fashion brand partnerships
Shayna Macklin, Fractional CMO at Rainbow Shops, delves into fashion brand partnerships and social media. In an oversaturated influencer market, brands are seeking effective partnership strategies. Fortunately, evergreen creator programs and cross-branded collaborations offer the reach and impact brands need in today's marketing landscape. Today, Shayna discusses creative fashion brand partnerships.
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Part 2The intersection of fashion social media & brand marketing
Shayna Macklin, Fractional CMO at Rainbow Shops, delves into fashion brand partnerships and social media. Social media has empowered consumers to voice their opinions and preferences. This two-way communication is leading to a new era of brand strategy that is data-driven and informed by consumer feedback. Today, Shayna discusses the intersection of fashion social media and brand marketing.
