AI for brands and agencies
- Part 1 AI for brands and agencies
- Part 2The future of brand & agency relationships
Show Notes
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04:13The evolution of brand and agency relationships in the digital ageToday, brand and agency relationships are heavily focused on delivering results quickly, driven by technology and the demand for measurable success. While creativity and innovation are still valued, they must be backed by proven results and easily communicable to the C-Suite.
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07:33Adapting to remote work and technological changesAgencies faced challenges adapting to remote work and maintaining strong client relationships without in-person interactions. Embracing automated and AI-infused work tools is crucial to enhance efficiency and produce impactful ideas that benefit clients bottom line.
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09:49Challenges in acquiring tech talentRecruiting tech talent has become increasingly challenging due to high demand from both brands and agencies. With a global economy, agencies like Huge have recruited teams in markets, such as Colombia and Vietnam, to meet the growing need for skilled professionals.
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11:03The future of AI in agenciesHuge's approach to AI is a growing emphasis on intelligence augmentation (IA). IA aims to use technology to amplify human intelligence and solve complex problems while ensuring accountability and responsibility.
Quotes
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"As industry professionals, we need to embrace dynamic, automated, and AI-infused work tools, to make us faster, stronger, better. Hopefully, we'll get to ideas quicker and ideas impact the bottom lines of our clients." - Matt Weiss
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"Technology is about augmenting human intelligence and solving complex problems. Embracing this ensures a future where innovation enriches lives, once we remain accountable and responsible in its application." - Matt Weiss
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"For most companies in this business, talent management is 75% of our cost." - Matt Weiss
- Part 1 AI for brands and agencies
- Part 2The future of brand & agency relationships
Up Next:
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Part 1AI for brands and agencies
Matt Weiss, Global President of Huge, shares his insights on AI and the future of brand and agency relationships. As technology reshapes relationships between brands and agencies, there's a growing emphasis on delivering measurable results alongside innovation. AI integration emerges as a vital tool to navigate this changing landscape, streamlining processes and driving impactful outcomes. Today, Matt discusses AI for brands and agencies.
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Part 2The future of brand & agency relationships
Matt Weiss, Global President of Huge, shares his insights on AI and the future of brand and agency relationships. The landscape of brand and agency relationships is changing dramatically due to the emergence of AI technology. It's clear that agencies who hesitate to embrace new technologies will fall behind, while those who can use technology to create work for clients more quickly, effectively, and impactfully will be at the forefront of the industry's evolution. Today, Matt discusses the future of brand and agency relationships.
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