Amplifying your community as brand advocates

VP of Customer Engagement at Poshmark, Kate Franco, delves into the power of community engagement as brand advocates. Discover how fostering a vibrant and engaged community can amplify your brand's reach and impact. Kate shares insights on leveraging social experiences to empower sellers and turn closets into thriving businesses. Explore the potential of community-driven marketing strategies in today's episode.
About the speaker

Kate Franco

Poshmark

is a little camera shy

Kate Franco is VP of Customer Engagement at Poshmark

  • Part 1 Amplifying your community as brand advocates

Show Notes

  • 00:00
    Strategies for cultivating a passionate community around a brand
    Discussing effective initiatives to turn customers into brand advocates.
  • 10:15
    Measuring the impact of community engagement and advocacy
    Exploring qualitative and quantitative methods for assessing brand growth.
  • 20:45
    Common challenges faced when amplifying a brand's community
    Addressing obstacles and strategies to create an engaged customer base.
  • 30:20
    Personalizing brand engagement to value and hear advocates
    Ways to make brand advocates feel valued and appreciated in engagement.
  • 40:10
    Future trends and innovations in community building and advocacy
    Discussing upcoming trends brands should prepare to embrace.

Quotes

  • "Our mission is to put people at the heart of commerce, empowering everyone to thrive." - Kate Franco

  • "Events have been a core part of our marketing strategy since the early days." - Kate Franco

  • "Empowering the community to host their own events has been key to our growth." - Kate Franco

  • Part 1 Amplifying your community as brand advocates
About the speaker

Kate Franco

Poshmark

is a little camera shy

Kate Franco is VP of Customer Engagement at Poshmark

Up Next:

  • Current Podcast

    Part 1Amplifying your community as brand advocates

    VP of Customer Engagement at Poshmark, Kate Franco, delves into the power of community engagement as brand advocates. Discover how fostering a vibrant and engaged community can amplify your brand's reach and impact. Kate shares insights on leveraging social experiences to empower sellers and turn closets into thriving businesses. Explore the potential of community-driven marketing strategies in today's episode.