Assimilating a “hero product” into a creative brand campaign
Kristin Jaskolka
Cosnova
- Part 1 Assimilating a “hero product” into a creative brand campaign
- Part 2Using music as a creative expression of your brand
Show Notes
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00:30Impact of integrating a "hero product" into brand campaignsIntegrating a "hero product" can positively impact consumer perception and brand positioning by creating a focal point for storytelling and messaging in a campaign.
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05:45Successful examples of brands incorporating hero products in marketingBrands effectively incorporate hero products into their marketing strategy to ensure the product's core features and benefits shine through while aligning with the brand's overall identity.
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11:20Role of data analytics and consumer insights in integrating hero productsData analytics and consumer insights play a crucial role in identifying the most effective approach to integrating a hero product into a brand campaign, ensuring alignment with the brand's messaging and consumer preferences.
Quotes
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"Apple reinvigorated themselves with the iPod, turning around the brand with one hero product." - Kristin Jaskolka
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"Marketers going back to core DNA and switching up products can create demand, like Adidas Sambas." - Kristin Jaskolka
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"Small changes to a timeless product like Jordan 1s create desirability and buzz among consumers." - Kristin Jaskolka
- Part 1 Assimilating a “hero product” into a creative brand campaign
- Part 2Using music as a creative expression of your brand
Up Next:
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Part 1Assimilating a “hero product” into a creative brand campaign
VP Global Brand Director essence Cosmetics at Cosnova, Kristin Jaskolka, a company known for revolutionizing the cosmetic market with unique products, discusses assimilating a "hero product" into a creative brand campaign. Discover how integrating a standout product impacts consumer perception and brand positioning, and learn about successful examples of brands effectively incorporating hero products into their marketing strategies. Explore how a hero product can serve as a focal point for brand storytelling and messaging, ensuring core features shine through while aligning with the brand's identity.
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Part 2Using music as a creative expression of your brand
VP Global Brand Director essence Cosmetics at Cosnova, Kristin Jaskolka, known for revolutionizing the cosmetic market with unique products at an excellent price-performance ratio, delves into the creative use of music as a brand expression. Discover how music can forge emotional connections with consumers, enhance brand storytelling, and create a consistent musical identity across various marketing channels. Explore successful examples of brands effectively leveraging music to resonate with their target audience and strengthen brand recall.
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