Using music as a creative expression of your brand
Kristin Jaskolka
Cosnova
- Part 1Assimilating a “hero product” into a creative brand campaign
- Part 2 Using music as a creative expression of your brand
Show Notes
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00:30Integrating a "hero product" into brand campaignsDiscusses the impact on consumer perception and brand positioning.
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07:45Successful examples of hero product incorporation in marketingHighlights brands effectively using a hero product in strategies.
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15:20Utilizing data analytics for hero product integrationExplores the role of data in identifying effective approaches.
Quotes
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"Apple reinvigorated themselves with the iPod, turning around the brand with one hero product." - Kristin Jaskolka
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"Marketers going back to core DNA and switching up products can create demand." - Kristin Jaskolka
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"Coloring a product bright pink can reinvigorate a hero product and create desirability." - Kristin Jaskolka
- Part 1Assimilating a “hero product” into a creative brand campaign
- Part 2 Using music as a creative expression of your brand
Up Next:
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Part 1Assimilating a “hero product” into a creative brand campaign
VP Global Brand Director essence Cosmetics at Cosnova, Kristin Jaskolka, a company known for revolutionizing the cosmetic market with unique products, discusses assimilating a "hero product" into a creative brand campaign. Discover how integrating a standout product impacts consumer perception and brand positioning, and learn about successful examples of brands effectively incorporating hero products into their marketing strategies. Explore how a hero product can serve as a focal point for brand storytelling and messaging, ensuring core features shine through while aligning with the brand's identity.
Play Podcast -
Part 2Using music as a creative expression of your brand
VP Global Brand Director essence Cosmetics at Cosnova, Kristin Jaskolka, known for revolutionizing the cosmetic market with unique products at an excellent price-performance ratio, delves into the creative use of music as a brand expression. Discover how music can forge emotional connections with consumers, enhance brand storytelling, and create a consistent musical identity across various marketing channels. Explore successful examples of brands effectively leveraging music to resonate with their target audience and strengthen brand recall.
