Using music as a creative expression of your brand
Kristin Jaskolka
Cosnova
![- Cosnova](https://rebrandpod.com/wp-content/uploads/2024/07/Kristin-Jaskolka-e1720126884812-259x300.jpg)
- Part 1Assimilating a “hero product” into a creative brand campaign
- Part 2 Using music as a creative expression of your brand
Show Notes
-
00:30Integrating a "hero product" into brand campaignsDiscusses the impact on consumer perception and brand positioning.
-
07:45Successful examples of hero product incorporation in marketingHighlights brands effectively using a hero product in strategies.
-
15:20Utilizing data analytics for hero product integrationExplores the role of data in identifying effective approaches.
Quotes
-
"Apple reinvigorated themselves with the iPod, turning around the brand with one hero product." - Kristin Jaskolka
-
"Marketers going back to core DNA and switching up products can create demand." - Kristin Jaskolka
-
"Coloring a product bright pink can reinvigorate a hero product and create desirability." - Kristin Jaskolka
- Part 1Assimilating a “hero product” into a creative brand campaign
- Part 2 Using music as a creative expression of your brand
Up Next:
-
Part 1Assimilating a “hero product” into a creative brand campaign
VP Global Brand Director essence Cosmetics at Cosnova, Kristin Jaskolka, a company known for revolutionizing the cosmetic market with unique products, discusses assimilating a "hero product" into a creative brand campaign. Discover how integrating a standout product impacts consumer perception and brand positioning, and learn about successful examples of brands effectively incorporating hero products into their marketing strategies. Explore how a hero product can serve as a focal point for brand storytelling and messaging, ensuring core features shine through while aligning with the brand's identity.
Play Podcast -
Part 2Using music as a creative expression of your brand
VP Global Brand Director essence Cosmetics at Cosnova, Kristin Jaskolka, known for revolutionizing the cosmetic market with unique products at an excellent price-performance ratio, delves into the creative use of music as a brand expression. Discover how music can forge emotional connections with consumers, enhance brand storytelling, and create a consistent musical identity across various marketing channels. Explore successful examples of brands effectively leveraging music to resonate with their target audience and strengthen brand recall.