Addressing the major challenges facing CMOs
Dan Levi
Clear Channel Outdoor
- Part 1 Addressing the major challenges facing CMOs
- Part 2Employing the right audience-targeting solutions
Show Notes
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00:00Navigating the rapidly evolving digital landscapeStrategies for adapting to digital changes in marketing environments.
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02:15Building and maintaining a strong brand identityInsights on creating and sustaining brand identity in competitive markets.
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04:45Optimizing budget allocation for marketing goalsBalancing short-term objectives with long-term brand building efforts.
Quotes
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"Brands advertising digital out-of-home programmatically see new demand." - Dan Levi
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"Small advertisers can now play in the game with self-serve platforms." - Dan Levi
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"Success in billboards involves diving into media with a clear strategy." - Dan Levi
- Part 1 Addressing the major challenges facing CMOs
- Part 2Employing the right audience-targeting solutions
Up Next:
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Part 1Addressing the major challenges facing CMOs
Chief Marketing Officer at Clear Channel Outdoor, Dan Levi, delves into the major challenges facing CMOs in today's dynamic marketing landscape. With a focus on navigating the evolving digital sphere and optimizing budget allocation for long-term brand building, Dan provides valuable insights for CMOs looking to create meaningful connections with customers.
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Part 2Employing the right audience-targeting solutions
Chief Marketing Officer at Clear Channel Outdoor, Dan Levi, delves into the importance of data analytics in identifying and reaching the right target audience for brand campaigns. He discusses the considerations CMOs should take into account when choosing between traditional audience-targeting methods and more advanced digital solutions. Dan also explores the role of personalization in audience-targeting strategies and how CMOs can effectively implement personalized marketing campaigns.
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