Branding smart Lock Technology — Andrew Samson // Level Home Inc.
Andrew Samson
Level Home Inc.
- Part 1 Branding smart Lock Technology — Andrew Samson // Level Home Inc.
- Part 2Diversification consumer tech products — Andrew Samson // Level Home Inc.
Show Notes
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01:56What is Level Home, and what do they do?Level Home is a smart lock maker in the business of designing a better user experience for a smart lock system.
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04:52Why is everyone so content with their landlord giving them keys?You need to take control of your door without installing any inconvenient devices.
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06:11Who should be getting a smart lock?iPhone users who are tech enthusiasts who care about design and ultimately want that convenience for themselves and their family
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08:46How Level Home is getting people to move from traditional to smart locksThey create spark moments for people to put the product in a real-life situation. With Level lock, you'd never need to leave your key under your doormat again.
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11:04Implementing user design across product and performance marketingIt is not about getting people to change their convenient way of using locks to the big screen and keypads but about sticking with a familiar design and taking it somewhere new, like replacing the dumb deadbolt with a smart one.
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13:35Sharing guest accessNo need for duplicate keys. With the Level Home lock app, you can share guest, temporary, seasonal, and permanent access without fumbling with your keys.
Quotes
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"John and Ken realize this underserved opportunity within smart locks in particular. And that's where Level Home was born." - Andrew Samson
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"While we're not disruptive at all, from a design perspective, where we're adding conveniences through this idea of hidden technology that's on the inside, to provide those conveniences that consumers look for, to improve their lives every single day." - Andrew Samson
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"One of the biggest things we have as a huge proof point and testament to our overall design ethos is a collaboration with Apple, specifically around our level lock plus product." - Andrew Samson
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"There's a technology that's baked into everyone who has an iPhone with a compatible iPhone or Apple Watch to use that same secure method to enter your home through a secure key in your Apple wallet." - Andrew Samson
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"But now we can find iPhone users who are tech enthusiasts who care about design and ultimately want that convenience for themselves and their families. It's pretty rich territory. And we've seen a lot of success. And being laser-focused on core demos, we've expanded." - Andrew Samson
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"There are no other products on the market right now that are readily available that have the Apple Home Keys feature in Level Lock Plus that can be found in Apple Stores, both online and in all Apple Retail doors. And it will soon be on Amazon in the next couple of weeks." - Andrew Samson
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"We can take any external housing out there, assuming that it meets their compatibility requirements, which is still pretty broad for most locks out there on dumb deadbolt locks that are on doors today, and change the inside of your lock to make it smart. That won a series of red dot awards that played up the invisibility concept for us." - Andrew Samson
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"We're not just going out and trying to add a battery to a dumb devil; we're not trying to go and add this big kind of audacious, bulky thing that goes on your door. We're trying to complement the design aesthetic that's out there. And then again, something familiar, but take it somewhere completely new." - Andrew Samson
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"Through our app, the level app, you're able to share guest access, you're able to share even what's called a party pass if you had multiple people who are coming over to give them access for a finite period, you can provide permanent access to a caregiver or a dog walker." - Andrew Samson
- Part 1 Branding smart Lock Technology — Andrew Samson // Level Home Inc.
- Part 2Diversification consumer tech products — Andrew Samson // Level Home Inc.
Up Next:
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Part 1Branding smart Lock Technology — Andrew Samson // Level Home Inc.
Many smart lock technology designs interfere with or change how consumers engage with their doors. How about a smart lock that fits into your old lock space, elevates the convenience, and gives you exclusive smart lock features like the Apple Home Keys? It's one thing to design it and another to brand and sell it. Listen to Andrew Samson, Chief Marketing Officer of Level Home Inc., to find out how they are branding smart lock technology.
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Part 2Diversification consumer tech products — Andrew Samson // Level Home Inc.
Does having more products make you a more credible tech company? Many brands believe the more products they have, the more credible they are, but no real consumer insight supports that. How can a marketer stay on brand message and not have to split spending down the line across multiple products? Listen to Andrew Samson, Chief Marketing Officer of Level Home Inc., as he discusses insights from doing high-level marketing across sports, lifestyle, wellness, culture, and tech brands, retail as a channel for tech products, understanding product diversification, and more.
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