Building a brand for Gen Z
- Part 1 Building a brand for Gen Z
- Part 2Why education needs a rebrand
Show Notes
-
02:04Connecting with Gen Z audiencesAuthenticity is key when marketing to Gen Z. Kadamas approach involved providing life hacks and educational content to build an audience for the tutoring app, and then selling the product to the audience once they had built up enough trust.
-
03:42Building an audience for KadamaTo captivate consumers, Kadama provided life, school, and tech hacks. By strategically integrating Kadama into the school hacks series, it was introduced without appearing excessively promotional, effectively engaging the audience and encouraging adoption.
-
04:46Social media marketing for Gen ZKadamas early adoption has made it one of the most followed education apps on social media globally. This has enabled them to set trends, stay ahead of competitors, successfully grow their pages, and convert followers into revenue.
-
05:39Capturing viewers attention on social media effectivelyCaptivating viewers within the first 2 seconds is crucial, showing a value proposition to prevent drop-off. To succeed, understand your target demographic, create content that captivates them, and potentially innovate within existing niches to stand out and grow organically.
-
07:55Leveraging personal and brand channels for promotionWhile Kadama has over 1.5 billion views across its videos, Amins personal brand has around 2 million followers and 1 billion views, distinct from Kadama's reach. In addition, Kadama has other brands, tailoring content to different audiences while maintaining a shared framework.
-
08:31Leveraging short form video for testing and niche explorationKadama analyzes existing content in potential niches, comments, and trends to identify underserved areas. They leverage short-form content to quickly test theories and different video styles, gauging audience responses to determine whether to pivot or remain.
-
10:35Focusing on creating value through contentWhile influencer and paid strategies are part of Kadamas marketing arsenal, the primary focus is creating organic content that adds value to its audience. By building the brand and cultivating trust rather than short-term sales, consumers are more likely to purchase when pitched.
-
12:45Timelines and strategies for organic growth in different nichesOrganic growth timelines vary depending on the niche's potential and saturation level. Its crucial to research and test to find the right niche and be consistent in content creation, pivoting as necessary based on insights from testing and experimentation.
-
14:21The effectiveness of microKadama's influencer marketing strategy focused on micro-influencers with 50,000-100,000 followers, rather than creators with large followings. By applying their existing internal strategies and understanding of the algorithms, Kadama achieved successful results.
-
17:27Strategic approach to finding a nicheBefore delving into niche research, understand whether your company's product is the content itself or an experience to be showcased. By identifying gaps in the market and aligning content with audience interests, you can effectively engage your target audience.
Quotes
-
"On platforms like TikTok, within the first two seconds, you have to show users a value proposition. If it's not there, you've lost your chance." - Amin Shaykho
-
"Once you discover who your target demographic is, study what kind of content captivates them. Once you know what they're interested in, you can build upon that and also create untapped verticals." - Amin Shaykho
-
"When you win the organic game, you have these platforms distributing your content for you for free. And that's where you have a $0 CAC." - Amin Shaykho
-
"Short-form video is easy to make. It can take you as fast as five minutes to make a video that you can push out, quickly get results, test whether or not your theories are correct, and then move on if it's not a good idea." - Amin Shaykho
-
"The biggest mistake anybody trying to sell makes is being focused on, how do I get that sale? The game is, add value, and get people to love and trust what you say. That way, when you show them a product, they're all in." - Amin Shaykho
- Part 1 Building a brand for Gen Z
- Part 2Why education needs a rebrand
Up Next:
-
Part 1Building a brand for Gen Z
Amin Shaykho, CEO of Kadama, delves into branding strategies for Gen Z. Gen Z is a social media generation that craves authenticity. They see through inauthentic content a mile away and hate when they think they are being bombarded by ads. To reach this demographic and build a brand they connect with boils down to understanding what captures their attention. Today, Amin discusses building a brand for Gen Z.
-
Part 2Why education needs a rebrand
Amin Shaykho, CEO of Kadama, delves into branding strategies for Gen Z. In stark contrast to previous generations, Gen Z is more likely to pursue their passions rather than settle for something they don't enjoy. Ultimately, schools that maintain a one-size-fits-all curriculum instead of identifying students’ passions and building upon them, risk failing to engage this new generation. Today, Amin discusses why education needs a rebrand.
Play Podcast