Building a brand for Gen Z — Amin Shaykho // Kadama

Amin Shaykho, CEO of Kadama, delves into branding strategies for Gen Z. Gen Z is a social media generation that craves authenticity. They see through inauthentic content a mile away and hate when they think they are being bombarded by ads. To reach this demographic and build a brand they connect with boils down to understanding what captures their attention. Today, Amin discusses building a brand for Gen Z.
About the speaker

Amin Shaykho

Kadama

- Kadama

  • Part 1 Building a brand for Gen Z — Amin Shaykho // Kadama
  • Part 1 Building a brand for Gen Z — Amin Shaykho // Kadama
About the speaker

Amin Shaykho

Kadama

- Kadama

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  • Current Podcast

    Part 1Building a brand for Gen Z — Amin Shaykho // Kadama

    Amin Shaykho, CEO of Kadama, delves into branding strategies for Gen Z. Gen Z is a social media generation that craves authenticity. They see through inauthentic content a mile away and hate when they think they are being bombarded by ads. To reach this demographic and build a brand they connect with boils down to understanding what captures their attention. Today, Amin discusses building a brand for Gen Z.