Building a brand for Gen Z

Show Notes

• 02:04
  Connecting with Gen Z audiences

  Authenticity is key when marketing to Gen Z. Kadamas approach involved providing life hacks and educational content to build an audience for the tutoring app, and then selling the product to the audience once they had built up enough trust.
• 03:42
  Building an audience for Kadama

  To captivate consumers, Kadama provided life, school, and tech hacks. By strategically integrating Kadama into the school hacks series, it was introduced without appearing excessively promotional, effectively engaging the audience and encouraging adoption.
• 04:46
  Social media marketing for Gen Z

  Kadamas early adoption has made it one of the most followed education apps on social media globally. This has enabled them to set trends, stay ahead of competitors, successfully grow their pages, and convert followers into revenue.
• 05:39
  Capturing viewers attention on social media effectively

  Captivating viewers within the first 2 seconds is crucial, showing a value proposition to prevent drop-off. To succeed, understand your target demographic, create content that captivates them, and potentially innovate within existing niches to stand out and grow organically.
• 07:55
  Leveraging personal and brand channels for promotion

  While Kadama has over 1.5 billion views across its videos, Amins personal brand has around 2 million followers and 1 billion views, distinct from Kadama's reach. In addition, Kadama has other brands, tailoring content to different audiences while maintaining a shared framework.
• 08:31
  Leveraging short form video for testing and niche exploration

  Kadama analyzes existing content in potential niches, comments, and trends to identify underserved areas. They leverage short-form content to quickly test theories and different video styles, gauging audience responses to determine whether to pivot or remain.
• 10:35
  Focusing on creating value through content

  While influencer and paid strategies are part of Kadamas marketing arsenal, the primary focus is creating organic content that adds value to its audience. By building the brand and cultivating trust rather than short-term sales, consumers are more likely to purchase when pitched.
• 12:45
  Timelines and strategies for organic growth in different niches

  Organic growth timelines vary depending on the niche's potential and saturation level. Its crucial to research and test to find the right niche and be consistent in content creation, pivoting as necessary based on insights from testing and experimentation.
• 14:21
  The effectiveness of micro

  Kadama's influencer marketing strategy focused on micro-influencers with 50,000-100,000 followers, rather than creators with large followings. By applying their existing internal strategies and understanding of the algorithms, Kadama achieved successful results.
• 17:27
  Strategic approach to finding a niche

  Before delving into niche research, understand whether your company's product is the content itself or an experience to be showcased. By identifying gaps in the market and aligning content with audience interests, you can effectively engage your target audience.