Benjamin Shapiro
I Hear Everything
Benjamin Shapiro is the producer of the Revenue Generator Podcast, the host of the Martech Podcast, the Voices of Search Podcast, and the CEO of I Hear Everything, which is a new media network that combines the impact audio with the power of digital content to connect content creators and brands with their target audience.
- Part 1Building a brand Philosophy — Benjamin Shapiro // I Hear Everything
- Part 2Tearing down the Yeti brand — Benjamin Shapiro // I Hear Everything
- Part 3 Building the I Hear Everything Brand — Benjamin Shapiro // I Hear Everything
- Part 1Building a brand Philosophy — Benjamin Shapiro // I Hear Everything
- Part 2Tearing down the Yeti brand — Benjamin Shapiro // I Hear Everything
- Part 3 Building the I Hear Everything Brand — Benjamin Shapiro // I Hear Everything
Benjamin Shapiro
I Hear Everything
Benjamin Shapiro is the producer of the Revenue Generator Podcast, the host of the Martech Podcast, the Voices of Search Podcast, and the CEO of I Hear Everything, which is a new media network that combines the impact audio with the power of digital content to connect content creators and brands with their target audience.
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Part 1Building a brand Philosophy — Benjamin Shapiro // I Hear Everything
Brands are no longer abstract creations that are out to take money from people. On the contrary, people seek out and connect with brands with a philosophy they can relate to and love. Unfortunately, many brands still do not understand how to create a brand philosophy. Some say they want to save the world or are about some mission or purpose, which is great only if it is authentic and backed by a genuine brand philosophy. How do you build a brand philosophy? Listen to the conversation as Benjamin Shapiro, CEO & Executive Producer at I Hear Everything, interviews the CEO of OH Partners, Scott Harkey, to talk about building a brand philosophy.
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Part 2Tearing down the Yeti brand — Benjamin Shapiro // I Hear Everything
Yeti is one of those brands you know and love and wonder why you like them so much when you don't even own any of their products (yet). What makes the Yeti brand exciting, and how have they succeeded in building such a strong brand? Listen to the conversation as Benjamin Shapiro, CEO & Executive Producer at I Hear Everything, interviews the CEO of OH Partners, Scott Harkey. They discuss tearing down the Yeti brand.
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Part 3Building the I Hear Everything Brand — Benjamin Shapiro // I Hear Everything
