Building empires on brand films — Maxwell Frost // Simple Film School
Maxwell Frost
Simple Film School
- Part 1 Building empires on brand films — Maxwell Frost // Simple Film School
- Part 2How to shoot a brand film now — Maxwell Frost // Simple Film School
Show Notes
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02:32The accessibility and affordability of creating brand films todayPreviously, brands were spending 20K to 30K to create brand films. However, with technological advancements, anyone with a smartphone, mic, and editing software can create a short brand film today with different techniques and storytelling frameworks.
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05:07Using the heros journey framework in brand filmsBrands often position themselves as heroes when they should position themselves as guides helping the customer (hero) overcome obstacles and live their best lives. This involves understanding and addressing external, internal, and philosophical problems faced by the audience.
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12:42Classic films that employ the heros journey frameworkGeorge Lucas, a great admirer of Joseph Campbell's hero's journey, incorporated its essence into movies such as Star Wars. This approach, focusing on an unlikely hero, profoundly resonated with audiences.
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13:39Elements of the hero's journeyIn addition to an underdog story, the heros journey begins with an inciting incident that changes everything for the hero. The journey also contains an interplay of external, internal, and philosophical challenges and the eventual triumph of good over evil.
Quotes
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"We can now do brand films with any smartphone made in the last five years, a $40 mic, and free editing software. With various techniques and storytelling methods, creating a 3 to 15-minute film is within reach for anyone." - Maxwell Frost
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"As a brand, it's important to position yourself as the guide, rather than the hero in these films. Your brand is the guide that helps your customer overcome obstacles so they can live the type of life they want to live." - Maxwell Frost
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"The most compelling stories often unfold when the hero is an unlikely one." - Maxwell Frost
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"Brand films provide a way to connect with our audience through shared emotions, interests, and experiences in a way, no popup ad or email ever could." - Maxwell Frost
- Part 1 Building empires on brand films — Maxwell Frost // Simple Film School
- Part 2How to shoot a brand film now — Maxwell Frost // Simple Film School
Up Next:
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Part 1Building empires on brand films — Maxwell Frost // Simple Film School
Maxwell Frost, Award-Winning Filmmaker and Founder of Simple Film School, discusses the power of brand films. Great brands like Disney, Patagonia, and Lego share a common strategy: they produce short brand films. Until recently, creating such content was limited to big budgets, but now, with a smartphone, mic, editing software, and a storytelling framework, brands can readily embark on producing short films. Today, Maxwell shares his insights on building empires on brand films.
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Part 2How to shoot a brand film now — Maxwell Frost // Simple Film School
Maxwell Frost, Award-Winning Filmmaker and Founder of Simple Film School, discusses the power of brand films. Brand films offer a unique opportunity for brands to convey their mission and values authentically, connecting with the audience on a personal and emotional level. Fortunately, in today's era, brands can create films without hefty budgets and years of technical expertise. Today, Maxwell shares his insights on how to shoot a brand film now.
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