Building empires on brand films — Maxwell Frost // Simple Film School

Maxwell Frost, Award-Winning Filmmaker and Founder of Simple Film School, discusses the power of brand films. Great brands like Disney, Patagonia, and Lego share a common strategy: they produce short brand films. Until recently, creating such content was limited to big budgets, but now, with a smartphone, mic, editing software, and a storytelling framework, brands can readily embark on producing short films. Today, Maxwell shares his insights on building empires on brand films.
About the speaker

Maxwell Frost

Simple Film School

 - Simple Film School

Maxwell Frost is an Award-Winning Filmmaker and Founder of Simple Film School

Show Notes

  • 02:32
    The accessibility and affordability of creating brand films today
    Previously, brands were spending 20K to 30K to create brand films. However, with technological advancements, anyone with a smartphone, mic, and editing software can create a short brand film today with different techniques and storytelling frameworks.
  • 05:07
    Using the heros journey framework in brand films
    Brands often position themselves as heroes when they should position themselves as guides helping the customer (hero) overcome obstacles and live their best lives. This involves understanding and addressing external, internal, and philosophical problems faced by the audience.
  • 12:42
    Classic films that employ the heros journey framework
    George Lucas, a great admirer of Joseph Campbell's hero's journey, incorporated its essence into movies such as Star Wars. This approach, focusing on an unlikely hero, profoundly resonated with audiences.
  • 13:39
    Elements of the hero's journey
    In addition to an underdog story, the heros journey begins with an inciting incident that changes everything for the hero. The journey also contains an interplay of external, internal, and philosophical challenges and the eventual triumph of good over evil.

Quotes

  • "We can now do brand films with any smartphone made in the last five years, a $40 mic, and free editing software. With various techniques and storytelling methods, creating a 3 to 15-minute film is within reach for anyone." - Maxwell Frost

  • "As a brand, it's important to position yourself as the guide, rather than the hero in these films. Your brand is the guide that helps your customer overcome obstacles so they can live the type of life they want to live." - Maxwell Frost

  • "The most compelling stories often unfold when the hero is an unlikely one." - Maxwell Frost

  • "Brand films provide a way to connect with our audience through shared emotions, interests, and experiences in a way, no popup ad or email ever could." - Maxwell Frost

About the speaker

Maxwell Frost

Simple Film School

 - Simple Film School

Maxwell Frost is an Award-Winning Filmmaker and Founder of Simple Film School

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