Building simple brands for complicated topics — Matt Wurst // Mint
- Part 1 Building simple brands for complicated topics — Matt Wurst // Mint
- Part 2How brands like Anheuser Busch use Web3.0 — Matt Wurst // Mint
Show Notes
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03:09What is in web 3.0?Web3 is the next generation of digital content, community building, and brand engagement.
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06:32The short, midterm, and long term prospects of web 3.0The first was crypto becoming an alternative asset class on the blockchain for decentralized finance. But we've moved into NFT 2.0, and while it is still early, brands are dipping their toes in the water, experimenting, and putting real strategic frameworks in place.
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09:07Examples of brands using web3 innovationsAnheuser-Busch, BudLight, and their partnership with the NFL and Starbucks is moving their entire loyalty program onto the blockchain, and they're doing it in a smart way.
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12:58How do you get started with minting tokens for gamification to attract new customers and keep loyal customers engaged?The flywheel of marketing starts with insights and data strategy, content, communicating it through the proper channels, measuring, and optimizing. Whether it's a standalone tokenized project or this is something that fits into the broader marketing and media mix.
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15:48Fitting web3 into your marketing strategyBut the most underrated requirement for success is having an innovative and effective communication strategy.
Quotes
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"Web3 is just the next generation of digital content, community building, and brand engagement. It is about decentralizing that early version of the internet, new open technology that's verifiable, permissionless, and built on blockchain technology." - Matt Wurst
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"The first was crypto becoming an alternative asset class on the blockchain for decentralized finance. But we've moved into NFT 2.0, and while it is still early, brands are dipping their toes in the water, experimenting, and putting real strategic frameworks in place. We're slowing down, and branded activations can and should consider how we offer fans, users, and consumers more than just colorful art and cash grabs." - Matt Wurst
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"We're learning from some of the successes of those early projects behaviors like gamification and play to earn or blank to earn, listen to earn, you know, drink beer to earn whatever it may be. But we're creating tokens now, NFTs or tokens as keys to accessing experiences as rewards for participation. They can be bought, sold, but more often than not, now they're going to be earned or given away and claimed for free." - Matt Wurst
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"Starbucks is moving its entire loyalty program onto the blockchain, and they're doing it a smart way. They're not telling people that these are NFTs, but the points you've collected in your app for buying and drinking their product or going to their stores and restaurants will have liquidity, no pun intended, on the blockchain." - Matt Wurst
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"We have removed the need for crypto. We removed the need for a wallet and connected all of those complicated experiences to get into the ecosystem from minting to distribution. Again, whether that's a sale or just one click, put your email address in, and we'll send you an NFT. We are removing those barriers, but we're starting to see the real intellectual property developed into content, community, and commerce in ways that remind me of multiple phases of marketing evolution." - Matt Wurst
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"Yes. NFTs are the new means of digital value exchange and will unlock brand experiences. Yes, they are cultural artifacts, but they are the future of loyalty and community in an increasingly tokenized world where you're now a minority investor in the brand, and it's a future success." - Matt Wurst
- Part 1 Building simple brands for complicated topics — Matt Wurst // Mint
- Part 2How brands like Anheuser Busch use Web3.0 — Matt Wurst // Mint
Up Next:
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Part 1Building simple brands for complicated topics — Matt Wurst // Mint
There's a reason why mid, large, and super-large brands understand how to monetize their owned audience more. As social platforms push down the level of engagement and email open rates get lower and lower, finding ways to use technology to engage your existing loyal customers and convert fringe customers is critical. That's what web3 and minting tokens for gamification are promising. How do you get started? Listen to Matt Wurst, Co-Founder and CMO of Mint, as he discusses building simple brands from complicated topics such as web3 and minting tokens.
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Part 2How brands like Anheuser Busch use Web3.0 — Matt Wurst // Mint
The days when brands are doing NFTs to win some awards and get a bunch of impressions and earned media are over. We're moving into this web 3.0 with real-life utility activations that make sense for your audience in thousands of different ways. Some top brands are already taking the lead. How can you learn more and join in? Listen to Matt Wurst, Co-Founder and CMO of Mint, as he discusses how top brands use new technology to build stronger relationships between brands and consumers.
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