How brands like Anheuser Busch use Web3.0 — Matt Wurst // Mint
- Part 1Building simple brands for complicated topics — Matt Wurst // Mint
- Part 2 How brands like Anheuser Busch use Web3.0 — Matt Wurst // Mint
Show Notes
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02:19How Mars is leveraging NFT to drive their pet food division programsThey're doing this tokenized program for whether it's enthusiastic cat lovers, people who buy their product, or people who are just at the intersection of giving back to and protecting the integrity of the earth.
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05:27Is there earned media benefits for using NFT collectibles to engage customers?There is earned media that comes along with quality engagement and brand building.
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07:42The biggest hurdle for brands to get started with NFTsThe first is the idea that blockchain requires high energy expenditure, and the other is that tokens are a scam, and brands are trying to take advantage of their customers.
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09:59What utility can a brand get from web 3.0?Loyalty. Loyalty programs exist, but we can improve that through technology by offering access to exclusive content, participating in virtual and real-life experiences.
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12:51Next step for brands to get started?The goal would be for brand marketers to apply the same strategic and creative principles to have a share of the wallet.
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14:31Whats possible with web 3.0?The tech is ahead of the strategy. Now you can test and learn or learn and test, but you have to get going. Cause if you wait, others will be seeding tokens in the community platforms you already use and creating token-gated experiences.
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17:37Is building or sponsoring some sort of asset inside, like the metaverse, overrated or underrated?That's overrated because, in most cases, the target consumer for that brand is not there or the people who are there are not likely to be target consumers.
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19:44Crypto: overrated or underrated?Crypto is massively underrated. It is a means of taking some of the trust away from those banks that may or may not be operating in our best interest but are certainly operating in theirs. But it's also just fun to track some of the innovation that crypto is infusing into this space.
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21:16Augmented reality: overrated or underrated?Augmented reality is perfectly rated right now because those who want to get involved are doing so and finding the right type of entertainment.
Quotes
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"They're doing this tokenized program for whether it's enthusiastic cat lovers, people who buy their product, or people who are just at the intersection of giving back to and protecting the integrity of the earth. This is a tokenized collectible platform where the more people engage, and this will be a progressive project over time, the deeper this relationship between brand and consumer will go." - Matt Wurst
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"Education starts with understanding what the blockchain can do, what it means, and how it's no longer burning down the rainforest in terms of energy inefficiency. We are building on incredibly energy-efficient platforms that require less energy expenditure than a tweet and a Google search." - Matt Wurst
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"There are three tiers of Web 3.0 that we will graduate to. We are currently coming out of the affinity phase, where collectibles drive interest. And again, there might be some brands, strategies, creators, and entrepreneurs who will succeed by staying in the collectible and affinity fandom mode. But where we're moving next is loyalty." - Matt Wurst
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"Where we're moving next is loyalty. If we can improve on that with better technology, that's a win. But it's not just now about getting an increased share of voice or developing engagement, and it's providing that real value." - Matt Wurst
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"New creators are building brands where they are tokenizing ownership. They're almost like crowdfunding but also ownership, voting, governance, and feedback. And you get data and understanding around the interests, and you know the, there's not only an emotional connection but a financial buy-in." - Matt Wurst
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"The tech is ahead of the strategy. So that's why the education and the freedom from distraction and experimentation, now you can test and learn or you can learn and test, but you have to get going. Cause if you wait, others will be seeding tokens in the community platforms you already use and creating token-gated experiences." - Matt Wurst
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"NFTs are both overrated and underrated. They are often overrated as a speculative term, cash grab, and revenue-generating opportunity. But as a technology, it is massively underrated. We haven't even scratched the surface of how it can or will be used for multiple use cases in industries we're probably years away from even thinking about." - Matt Wurst
- Part 1Building simple brands for complicated topics — Matt Wurst // Mint
- Part 2 How brands like Anheuser Busch use Web3.0 — Matt Wurst // Mint
Up Next:
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Part 1Building simple brands for complicated topics — Matt Wurst // Mint
There's a reason why mid, large, and super-large brands understand how to monetize their owned audience more. As social platforms push down the level of engagement and email open rates get lower and lower, finding ways to use technology to engage your existing loyal customers and convert fringe customers is critical. That's what web3 and minting tokens for gamification are promising. How do you get started? Listen to Matt Wurst, Co-Founder and CMO of Mint, as he discusses building simple brands from complicated topics such as web3 and minting tokens.
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Part 2How brands like Anheuser Busch use Web3.0 — Matt Wurst // Mint
The days when brands are doing NFTs to win some awards and get a bunch of impressions and earned media are over. We're moving into this web 3.0 with real-life utility activations that make sense for your audience in thousands of different ways. Some top brands are already taking the lead. How can you learn more and join in? Listen to Matt Wurst, Co-Founder and CMO of Mint, as he discusses how top brands use new technology to build stronger relationships between brands and consumers.
