Challenging & innovating conventional marketing concepts
Amy Colbourn
MONOGRAM
- Part 1 Challenging & innovating conventional marketing concepts
- Part 2Why brand awareness is overrated
Show Notes
-
00:30Identifying outdated conventional marketing concepts in a fast paced landscapeIn this segment, the discussion revolves around how brand marketing executives can recognize when traditional marketing concepts are losing effectiveness in today's rapidly evolving consumer environment.
-
07:15Implementing innovative strategies to capture consumer attention effectivelyThe conversation delves into exploring unconventional approaches that can be adopted to move away from traditional marketing methods and engage consumers in fresh and captivating ways.
-
14:45Enhancing brand loyalty and customer engagement through challenging normsThis part focuses on the potential benefits of challenging conventional marketing ideas in fostering stronger brand loyalty and deeper engagement with customers over time.
Quotes
-
"Clients want specialists; it becomes fulfilling to focus in a singular category." - Amy Colbourn
-
"Focusing on luxury hospitality has been an evolution of opportunities and partnerships." - Amy Colbourn
-
"Working with iconic brands like Virgin and high-quality brands like Wynn Resorts has been gratifying." - Amy Colbourn
- Part 1 Challenging & innovating conventional marketing concepts
- Part 2Why brand awareness is overrated
Up Next:
-
Part 1Challenging & innovating conventional marketing concepts
Amy Colbourn, the Managing Director, Business Strategy at MONOGRAM, a boutique branding and brand marketing agency specializing in luxury hospitality and casino marketing, discusses challenging and innovating conventional marketing concepts. Discover how breaking away from traditional strategies can captivate consumers in new and engaging ways, leading to increased brand loyalty and customer engagement over time. Join Amy as she shares insights on daring to disrupt conventional marketing principles and the benefits it brings to various industries and market segments.
-
Part 2Why brand awareness is overrated
Managing Director, Business Strategy at MONOGRAM, Amy Colbourn, from a boutique branding and brand marketing agency specializing in luxury hospitality and casino marketing, discusses the misconception that brand awareness is overrated. She delves into how brands can shift their focus from brand awareness to metrics like brand engagement and advocacy, emphasizing the importance of creating deeper emotional connections with consumers through storytelling. Amy also explores the role of data analytics in redirecting efforts towards more meaningful brand-building activities.
Play Podcast
