Challenging & innovating conventional marketing concepts

Amy Colbourn, the Managing Director, Business Strategy at MONOGRAM, a boutique branding and brand marketing agency specializing in luxury hospitality and casino marketing, discusses challenging and innovating conventional marketing concepts. Discover how breaking away from traditional strategies can captivate consumers in new and engaging ways, leading to increased brand loyalty and customer engagement over time. Join Amy as she shares insights on daring to disrupt conventional marketing principles and the benefits it brings to various industries and market segments.
About the speaker

Amy Colbourn

MONOGRAM

 - MONOGRAM

Amy Colbourn is Managing Director, Business Strategy at MONOGRAM

Show Notes

  • 00:30
    Identifying outdated conventional marketing concepts in a fast paced landscape
    In this segment, the discussion revolves around how brand marketing executives can recognize when traditional marketing concepts are losing effectiveness in today's rapidly evolving consumer environment.
  • 07:15
    Implementing innovative strategies to capture consumer attention effectively
    The conversation delves into exploring unconventional approaches that can be adopted to move away from traditional marketing methods and engage consumers in fresh and captivating ways.
  • 14:45
    Enhancing brand loyalty and customer engagement through challenging norms
    This part focuses on the potential benefits of challenging conventional marketing ideas in fostering stronger brand loyalty and deeper engagement with customers over time.

Quotes

  • "Clients want specialists; it becomes fulfilling to focus in a singular category." - Amy Colbourn

  • "Focusing on luxury hospitality has been an evolution of opportunities and partnerships." - Amy Colbourn

  • "Working with iconic brands like Virgin and high-quality brands like Wynn Resorts has been gratifying." - Amy Colbourn

About the speaker

Amy Colbourn

MONOGRAM

 - MONOGRAM

Amy Colbourn is Managing Director, Business Strategy at MONOGRAM

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