Why Looney Tunes got covered by Adweek and AdAge — Jason Mitchell // Movement Strategy
- Part 1Commonalities in brand strategy between Netflix, Amazon, and WarnerMedia — Jason Mitchell // Movement Strategy
- Part 2 Why Looney Tunes got covered by Adweek and AdAge — Jason Mitchell // Movement Strategy
Show Notes
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02:06Looney Tunes and building out a brand characterMovement Strategy created a consumer-facing Acme intern character for TikTok and Twitter. This character elevated Looney Tunes into a cultural zeitgeist, encouraged high-profile engagements, introduced people to the brand, and helped others rediscover their affinity for Looney Tunes.
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07:28Leveraging writer's rooms for social media successMovement Strategy has a core team of full-time individuals doing strategy work and community management. However, they supplement this team with a writers room of freelance, TV, and comedy writers to create nimble social media teams for brands.
Quotes
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"Brands can create nimble, highly effective social media teams by building out social media writers rooms." - Jason Mitchell
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"We have a core team of full-time individuals doing strategy work and community management. But then we supplement them with a writer's room of real writers." - Jason Mitchell
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"The Looney Tunes Acme intern we created for WarnerMedia elevated Looney Tunes into a cultural zeitgeist, and gave people a reason to care and reexplore their affinity for Looney Tunes." - Jason Mitchell
- Part 1Commonalities in brand strategy between Netflix, Amazon, and WarnerMedia — Jason Mitchell // Movement Strategy
- Part 2 Why Looney Tunes got covered by Adweek and AdAge — Jason Mitchell // Movement Strategy
Up Next:
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Part 1Commonalities in brand strategy between Netflix, Amazon, and WarnerMedia — Jason Mitchell // Movement Strategy
Jason Mitchell, CEO of Movement Strategy, shares his insights on social media brand strategies. Movement Strategy has achieved immense success as a social media agency, winning awards and working with industry giants. Their distinctive edge lies in their in-depth approach to brand character development, paving the way for prestigious partnerships with major brands such as Netflix and HBO Max. Today, Jason discusses commonalities in brand strategy between Netflix, Amazon, and WarnerMedia.
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Part 2Why Looney Tunes got covered by Adweek and AdAge — Jason Mitchell // Movement Strategy
Jason Mitchell, CEO of Movement Strategy, shares his insights on social media brand strategies. When WarnerMedia sought to revitalize Looney Tunes' social media presence, Movement Strategy rose to the challenge by creating a distinctive brand character. This character, named the Acme intern, not only breathed new life into the brand on platforms like Twitter and TikTok but also successfully engaged old and new audiences. Today, Jason discusses why Yellowjackets and Looney Tunes got covered by Adweek and AdAge.
