Creative fashion brand partnerships

Show Notes

• 01:27
  Shaynas background in social media and marketing

  Shayna started as a social media coordinator and worked her way up building social strategies and programs. Her experience spans verticals like hospitality, fashion, and music, touching areas like community management, celebrity partnerships, and content creation.
• 03:09
  Brand partnerships and exposure

  For brands, influencer and content creator partnerships drive mutual growth and exposure. While influencers can drive sales and click-throughs to a website, brands can work with content creators to produce assets for the brands social channels, paid media, website, etc.
• 07:48
  Creator vs. cross brand collaborations

  Cross-brand collabs are ideal for community engagement across both brands, while creator collabs produce assets that can be leveraged across platforms. Brands can integrate evergreen creator programs and monthly cross-branded collaborations as necessary.
• 10:05
  Impactful fashion brand collaborations and social growth

  Rainbows collaboration with Telfar in 2022 led to immense social growth and brand lift on TikTok and across all social channels. This partnership serves as a benchmark for Rainbows future collaborations, from macro influencers to nano and micro-influencers.
• 14:43
  Content creator partnerships and brand awareness

  While tracking the attribution of these partnerships can be challenging, they can drive purchasing decisions when done well. After being served engaging ads about Doritos and Cheetos on TikTok, Shayna bought a bag of each on a late-night 7-Eleven run.
• 16:40
  Strategic allocation of resources in content creator partnerships

  Evaluate influencers based on their content, audience engagement, and ability to drive sales, rather than just their scale and impressions. For limited budgets, nano influencers are ideal based on their intimate connections with followers, to achieve diverse and impactful messaging.