Differentiate Your Brand by Redefining True Wealth — Seth Streeter // Mission Wealth

Are you in a boring industry like financial services, where everyone is doing and saying the same things with little to no differentiation? How do you sail out of such a sea of sameness? Here's a clue: track down your customer's most challenging pain point. There's more. Listen to Seth Streeter, Founder & Chief Impact Officer, as he discusses how he differentiated his financial services business and grew it to $5 billion in asset value.
About the speaker

Seth Streeter

Mission Wealth

 - Mission Wealth

Seth Streeter is Founder & Chief Impact Officer at Mission Wealth

INSPIREDtalks

Show Notes

  • 02:26
    How Seth differentiated his financial services firm and built $5 billion in assets
    It was about identifying the customers biggest pain point, empathizing, focusing your marketing on it, and helping them solve it.
  • 07:21
    How quickly does differentiation deliver results?
    You get better at execution, vulnerability becomes a strength, and then you work from the heart.
  • 10:18
    Why heartfelt marketing works
    When you go the extra mile with people, that connection lands. And that's how you can differentiate yourself from other companies.
  • 13:49
    Listening is a superpower
    When companies, brands, and professionals can listen to a certain degree, their customers will feel connected in ways they wouldn't agree with someone just listening to reply.

Quotes

  • "One of our first vital pivots was focusing on life events. So who are the clients we can best serve? These are clients that are going through significant life events. They've just sold their company, they've just retired, gone through a divorce, or lost a loved one. That's when they need comprehensive planning tax investment strategy. And we started to focus our marketing around life events." - Seth Streeter

  • "The way that we deliver these services, the types of programs we help our clients work on to help make significant changes in their life. These programs have helped differentiate mission wealth and allowed us to create a caring approach for clients where they feel like we care about their whole selves, not just the financial part of their lives." - Seth Streeter

  • "As we became more caring, more heart based, and how we connected and cared for clients, that resonated and that built more profound connections with clients, and started to resonate with them and started to help us set ourselves apart from the other firms that were more just operating from the mind doing great technical work. We do great technical work, and we operate from the heart. And our caring for our clients is our secret ingredient." - Seth Streeter

  • "When you go the extra mile with people, that connection lands. And that's how you can differentiate yourself from a company that provides great features and benefits products and services to more of a humanistic heart-based connection." - Seth Streeter

  • "When companies, brands, and professionals can listen to that degree, their customers will feel connected in ways they wouldn't agree with someone else who is just listening to reply, giving them what they immediately need. It's that deeper connection, finding that need beneath the need, that allows companies to become exponential brands, even in quote-unquote boring industries." - Seth Streeter

About the speaker

Seth Streeter

Mission Wealth

 - Mission Wealth

Seth Streeter is Founder & Chief Impact Officer at Mission Wealth

INSPIREDtalks

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