The plumber whose Content Marketing gets national attention — Dmitrii Kustov // RegexSEO
- Part 1Dignity Memorial’s “Send flowers” button — Dmitrii Kustov // RegexSEO
- Part 2 The plumber whose Content Marketing gets national attention — Dmitrii Kustov // RegexSEO
Show Notes
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01:50How do you answer the questions people have about your business?Thats where content marketing comes in.
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05:05Should content marketing be the first step in your online or digital marketing?Absolutely not. You have to make sure you rank for all the local services you provide first. And then you start exploring other opportunities.
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06:43After creating great content on your blog, what's next?Now that's the first step. Then the second step is the outreach and promotional piece of it.
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09:12Whats the common SEO problem brands have?Quality of content.
Quotes
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"When they came to us, one of the questions was about the local rankings for their services. And then what do we do with the rest of the world? That's where content marketing came in because people have the same questions from owners, and they have the same questions regardless of where they are." - Dmitrii Kustov
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“Should content marketing be the first step in your online or digital marketing? Absolutely not. You have to make sure you rank for all the local services you provide first. And then you start exploring other opportunities.” - Dmitrii Kustov
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"Create a great blog that provides value and answers questions. Now that's the first step. Then the second step is the outreach and promotional piece of it." - Dmitrii Kustov
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"Four ingredients or main ingredients in SEO: content number one, technical number two, user experience number three, and the fourth is backlinks and the outreach." - Dmitrii Kustov
- Part 1Dignity Memorial’s “Send flowers” button — Dmitrii Kustov // RegexSEO
- Part 2 The plumber whose Content Marketing gets national attention — Dmitrii Kustov // RegexSEO
Up Next:
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Part 1Dignity Memorial’s “Send flowers” button — Dmitrii Kustov // RegexSEO
Many marketers are obsessed with getting their brands to rank on Google search result pages but forget one critical thing, after getting your brand to rank, what next? Does the resulting traffic automatically turn into revenue? There's a lot to unpack in what Dignity Memorial did, turning their SEO traffic into millions of dollars using the "Send flowers" button. Listen to Dmitrii Kustov, Marketing Director at RegexSEO, as he talks about turning SEO traffic into revenue using Dignity Memorial's "Send flowers" button as a case in point.
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Part 2The plumber whose Content Marketing gets national attention — Dmitrii Kustov // RegexSEO
Effective SEO is that need-to-have service that casts big shadow businesses can't wish away. You either take the pain to do it and get the results, or you're feeling the pain of no eyeballs to your business. But how do you make SEO work for you like the plumber whose content marketing got national attention? Listen to Dmitrii Kustov, Marketing Director at RegexSEO, as he discusses the four main ingredients of SEO and how a plumber used them to get national attention.
