Amazon Australia’s small business start-up campaign
Raphael McGowan
bakslap
- Part 1Facebook Australia’s gift guide campaign
- Part 2 Amazon Australia’s small business start-up campaign
Show Notes
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01:43Cultivating partnerships and Amazon's small business startup campaignBy proactively engaging with the Amazon team, bakslap secured blog posts, a front-cover spot in their annual report, and a brand showcase campaign. This collaboration highlighted bakslap's story and purpose, offering valuable marketing assets for future initiatives.
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06:09Building relationships for success on AmazonBakslap's positive experiences with Amazon highlight the importance of establishing and maintaining genuine relationships with account managers. This ensures support and assistance when needed to resolve any issues being experienced.
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07:46Balancing strategy and hustle in brand marketingSuccess in marketing and brand building requires a combination of strategic planning and proactive hustling. While having a solid business plan sets the foundation, seizing opportunities through hustle and persistence can lead to unexpected growth and expansion.
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09:32Leveraging earned media for brand successbakslap's emphasis on earned media coverage through strategic partnerships and purpose-driven initiatives has been instrumental in building brand credibility and visibility. This has been especially useful for brand validation when pursuing partnerships with larger brands.
Quotes
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"I've only had good experiences with Amazon because I established genuine connections with account managers and maintained those connections. So, I have multiple people I can go to if I ever run into a small problem." - Raphael McGowan
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"In marketing and brand building, there are some opportunities that just arise. But a lot of them come from hustling, trying, and asking. There's no harm in asking." - Raphael McGowan
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"Once you've acquired earned media content, that's gold. When you're going for bigger brands and to get those partnerships, you now have a mini arsenal of other brands and media that you've achieved to add some validity." - Raphael McGowan
- Part 1Facebook Australia’s gift guide campaign
- Part 2 Amazon Australia’s small business start-up campaign
Up Next:
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Part 1Facebook Australia’s gift guide campaign
Raphael McGowan, University Lecturer and Owner of bakslap, delves into optimizing holiday engagement and growth. Securing partnerships with brands like Facebook and Amazon seems out of reach for new businesses, but bakslap's experience demonstrates a crucial concept: start small and build momentum. Ultimately, focusing on community engagement and events laid the foundation for recognition and collaboration opportunities with larger organizations. Today, Raphael discusses Facebook Australia's gift guide campaign.
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Part 2Amazon Australia’s small business start-up campaign
Raphael McGowan, University Lecturer and Owner of bakslap, delves into optimizing holiday engagement and growth. Building relationships with key contacts on platforms like Amazon can unlock unexpected opportunities. Bakslap's proactive approach, from maintaining connections to asking for specific features, landed them a spot in Amazon Australia's small business campaign. Today, Raphael discusses Amazon Australia's small business startup campaign.
