Founder Branding may be holding startups back — Scott Turman // BrightRay Publishing
Scott Turman
BrightRay Publishing
- Part 1 Founder Branding may be holding startups back — Scott Turman // BrightRay Publishing
- Part 2Common personal branding mistakes — Scott Turman // BrightRay Publishing
Show Notes
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02:00Scotts background and the journey to BrightRay PublishingWith a background in engineering, Scott decided to write a book teaching engineers how to negotiate salaries that ended up being successful. Subsequently, he and his main partner at BrightRay Publishing developed a process for helping individuals bring their book ideas to life.
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05:09Typical mistakes people make when trying to write a book as a professionalPeople often underestimate the iterative nature of the craft and expect perfection from the start. Additionally, not focusing on crafting a compelling narrative that engages readers and failing to seek editing and copywriting assistance are common pitfalls.
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07:06How to create an effective business bookBusiness books should be written with a clear and compelling title that resonates with a specific target audience facing a particular problem. Rather than attempting to cater to a broad, general audience, the content should focus on a niche demographic to create meaningful connections.
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08:10The crucial role of your founder brand in business successThe role of your founder brand is crucial, especially when trying to raise funding, attract business partners, or hire key personnel. Having a strong founder brand, backed by accomplishments like writing a book, is essential to build trust, credibility, and recognition in the business world.
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11:09The myth of organic success and the importance of deliberate brandingGood work speaking for itself is a false notion as successful brands are deliberately crafted to convey a specific image. Furthermore, insincerity fails as well, but partnering with an outgoing individual can help overcome personal limitations in brand-building.
Quotes
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"If you think you're going to write your book correctly the first time, you're not. You're going to get it wrong." - Scott Turman
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"As a professional writer, at the very minimum, get a copy editor or copywriter who can tell that story a little bit better than maybe you could by yourself." - Scott Turman
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"If you try to write a book for 50 million people, you've written a book for nobody, especially if it's a business book." - Scott Turman
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"You need to write a book for 12,000 people on the planet who look at that title and think, Oh, my God, he or she understands me, they get it." - Scott Turman
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"If you're looking to raise $10 million to Series B, it's really going to help if people look you up, and they see you've written a book, or you've accomplished some things." - Scott Turman
- Part 1 Founder Branding may be holding startups back — Scott Turman // BrightRay Publishing
- Part 2Common personal branding mistakes — Scott Turman // BrightRay Publishing
Up Next:
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Part 1Founder Branding may be holding startups back — Scott Turman // BrightRay Publishing
Scott Turman, Founder and CEO of BrightRay Publishing, talks about the potential drawbacks of founder branding startups. Our brains are hardwired for efficiency, developed over thousands of years for quick decisions, whether it's avoiding danger or seeking the right opportunities. In the business world, this translates to people rapidly evaluating you when they consider doing business with you. Today, Scott discusses whether founder branding may be holding startups back.
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Part 2Common personal branding mistakes — Scott Turman // BrightRay Publishing
Scott Turman, Founder and CEO of BrightRay Publishing, talks about the potential drawbacks of founder branding startups. In our digital age, personal branding has become an essential tool for professionals looking to stand out in a crowded marketplace. It's the art of presenting your unique identity, skills, and expertise to the world, but it's not without its pitfalls. Today, Scott discusses common personal branding mistakes.
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