How GLI takes incredible technical things and makes them understandable

Director of Marketing at Gaming Laboratories International, April Augustine, delves into the world of gaming, wagering, and lottery industries. She shares insights on how GLI delivers top-notch land-based, lottery, and iGaming testing services across six continents.
About the speaker

April Augustine

Gaming Laboratories International

 - Gaming Laboratories International

April Augustine is Director of Marketing at Gaming Laboratories International

Show Notes

  • 00:30
    Explaining the potential impact of brand partnerships in sports betting
    Discussion on how brand partnerships influence consumer perception and engagement in the sports betting industry.
  • 05:15
    Role of data analytics in sports betting brand marketing initiatives
    Exploring the significance of data analytics and how marketers can utilize data to drive strategies in the sports betting sector.
  • 10:45
    Navigating regulatory complexities in sports betting advertising
    Strategies to overcome regulatory restrictions and reach target audiences effectively in sports betting marketing campaigns.

Quotes

  • "Understanding data analytics is crucial for effective sports betting brand marketing." - April Augustine

  • "Brand partnerships in sports betting can significantly influence consumer engagement." - April Augustine

  • "Navigating regulatory restrictions in sports betting advertising requires innovative strategies." - April Augustine

  • "Storytelling in sports betting branding can create strong connections with audiences." - April Augustine

  • "Being aware of upcoming trends is essential for expanding in the sports betting industry." - April Augustine

About the speaker

April Augustine

Gaming Laboratories International

 - Gaming Laboratories International

April Augustine is Director of Marketing at Gaming Laboratories International

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