How Fortune 1000 Companies Are Hiring Talent Fast — Lara Vandenberg // Publicist

The better marketing talent you have, especially on the creative side, the better work you'll do, the more clients you'll keep, or the more your brand will grow. How well should we be setting ourselves up for hiring success? What should you consider in terms of appealing to skilled freelancers that do great work? Listen to Lara Vandenberg, CEO and Founder of Publicist, as she discusses how Fortune 1000 companies are hiring talent fast.
About the speaker

Lara Vandenberg

Publicist

- Publicist

Lara is Founder & CEO at Publicist

Show Notes

  • 02:45
    The pain of working in marketing and the shortage of A team players
    Accessing talent is hard, staffing agencies are expensive, and the practice of hiring talent has been super reactive.
  • 04:55
    The always on approach to hiring talent Fortune 1000 companies use and why it works
    Brands like Forbes use platforms like Publicist and turn always-on features to access available talent. That gives them access to a pool of pre-vetted talents to speed up the quality and pace of their hiring.
  • 8:02
    How to set up to attract and keep great talent
    Culture matters. Great talents want to work on cool stuff with great people. Reasonable payment terms are another, and then brand, standpoint, and remote work.
  • 12:46
    What impact will AI have on the marketing industry and talent?
    AI will be a tool in the toolbox for the foreseeable future.
  • 14:11
    The biggest mistake the marketing industry is making when it comes to hiring
    Strange that people arent solving for speed-to-hire.

Quotes

  • "The Publicist platform works with brands and agencies to help them do two things well. One, manage their existing marketing and creative freelancers in one place. At the same time, we've got this vetted marketplace of over 20,000 Premium pre-vetted diverse people across everything that touches the marketing industry." - Lara Vandenberg

  • "Want to always have access t exceptional talent? Use the concept of having this always on the bench, your benches warmed; you've already vetted the people. There are a few to choose from. So, when you need to press the button on that person, you've got three or four that you can go to." - Lara Vandenberg

  • "The humanities are pretty safe from AI. Given that we are such a human business, and you try and get charged up to write a headline or direct an ad, it's just not there. That could change in five years, but we're safe as an industry, for the most part." - Lara Vandenberg

  • "There are functions, media buying, that can be automated through AI. But we're not there commercially for the next two or three years." - Lara Vandenberg

About the speaker

Lara Vandenberg

Publicist

- Publicist

Lara is Founder & CEO at Publicist

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