How Las Vegas leveraged an entertainment icon as brand ambassador — John Schadler // Harkey Group
- Part 1 How Las Vegas leveraged an entertainment icon as brand ambassador — John Schadler // Harkey Group
- Part 2The golden nugget of Las Vegas’ entertainment strategy — John Schadler // Harkey Group
Show Notes
-
03:03How John Schadler met Steve WynnFrom delivering work samples to becoming the head of marketing, John shares how he met entertainment icon, Steve Wynn.
-
08:55The one thing new marketers dont know how to do wellEmotional intelligence
-
11:51Examples of campaigns that worked well with SteveOpening Golden Nuggets with Frank Sinatra as an influencer, Steve made a huge bet.
-
14:06What Steve did to market Las Vegas as a destinationAfter Steve made a $600 million bet on property investment in Las Vegas, he knew he had to come up with a different type of marketing to generate a million dollars a day in revenue to break even. They marketed the city as a new destination in the world through a very sophisticated series of commercials and primarily commercials and print ads.
Quotes
-
"The one thing in those days that may be missing today in creativity is that sense of emotional intelligence. And Steve was a master at taking a product that may have a cold facade, like casinos or casinos and a roomful of slot machines. But how do you give it warmth, a sense of humor, and an endearing quality?" - John Schadler
-
"Steve made a huge bet when all the operators that had licenses were rushing to get open. They took old facilities and repurposed them. And they were not necessarily remarkable in their scale or composition. And Steve took a different route: building something from the ground up from scratch. It delayed his entry into the market by a year or so. It was about a $150 million bet, unheard of in the marketplace." - John Schadler
-
“Why did Steve Wynn invest in a resort in Las Vegas? The recognition that maybe gaming was becoming more widespread in the US and was no longer unique and special, and it was becoming more of a commodity. And the consumer was looking for something way different, more expansive, and more in the non-gaming space. And then Steve made a $600 million bet on property investment, and they had to generate a million dollars a day in revenue to break even." - John Schadler
- Part 1 How Las Vegas leveraged an entertainment icon as brand ambassador — John Schadler // Harkey Group
- Part 2The golden nugget of Las Vegas’ entertainment strategy — John Schadler // Harkey Group
Up Next:
-
Part 1How Las Vegas leveraged an entertainment icon as brand ambassador — John Schadler // Harkey Group
There's so much to learn from Vegas, what that town has done, what people like Steve Wynn have done, and what has been built there. And it's been manufactured from nothing with hardly any assets. Want to find out what went into creating what Vegas is today? Listen to John Schadler, Managing Director of Harkey Group, as he discusses how Las Vegas leveraged an entertainment icon as a brand ambassador.
-
Part 2The golden nugget of Las Vegas’ entertainment strategy — John Schadler // Harkey Group
Marketing is beyond the front-facing communication of branding and campaigns. And when you're in a hyper-competitive environment, you need the Steve Wynn genius to win. It is the idea that quality attracts quality to the extent that people were so proud of the hotel brand he built they wanted to buy the hotel's sheets and shirts. How do you replicate such phenomenal marketing in your space? Listen to John Schadler, Managing Director of Harkey Group, as he discusses the golden nuggets of Las Vegas entertainment strategy.
Play Podcast
