How Shopify’s “Retail Grammys” program helped drive brand affinity
- Part 1 How Shopify’s “Retail Grammys” program helped drive brand affinity
- Part 2The brand power of retail pop-ups
Show Notes
-
00:30Importance of recognizing and celebrating employee achievementsDiscussion on the impact of acknowledging and rewarding employee successes.
-
05:45Leveraging human insights to connect with entrepreneursExploring strategies to use human insights to resonate with entrepreneurs.
-
10:15Brand power of retail pop upsExploring the influence and benefits of retail pop-up events for brands.
Quotes
-
"I think one of the interesting challenges of being a brand marketer at Shopify is retaining that spark, that energy that comes with courting entrepreneurs." - Chris Schmicker
-
"An overall kind of trend we're seeing in the creator economy is the biggest names are getting tapped by the biggest brands, no surprise." - Chris Schmicker
-
"A lot of folks look at the creator game as like a game of, you know, maximizing reach, but relevance is actually, I think, the bigger win for a lot of brands out there, especially those with smaller budgets." - Chris Schmicker
-
"People just want to hear from people that they don't want to hear from brands per se. So, finding a way to deliver a brand message through an individual is really powerful." - Chris Schmicker
-
"The Shopify Retail Grammys program really comes down to recognizing our merchant success in order to drive brand affinity and create something as an experience for them that they want to voluntarily share on social media." - Chris Schmicker
- Part 1 How Shopify’s “Retail Grammys” program helped drive brand affinity
- Part 2The brand power of retail pop-ups
Up Next:
-
Part 1How Shopify’s “Retail Grammys” program helped drive brand affinity
Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative "Retail Grammys" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of community within the industry. Tune in as Chris shares insights on how such initiatives can drive brand loyalty and elevate the retail experience for both businesses and consumers.
-
Part 2The brand power of retail pop-ups
Director of Brand Marketing at Shopify, Chris Schmicker, delves into the brand power of retail pop-ups. Discover how leveraging pop-up stores can enhance brand visibility and customer engagement in the retail space. Chris shares insights on creating unique experiences and driving brand loyalty through temporary physical locations.
Play Podcast
