The brand power of retail pop-ups
- Part 1How Shopify’s “Retail Grammys” program helped drive brand affinity
- Part 2 The brand power of retail pop-ups
Show Notes
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00:45Strategies for creating engaging and interactive pop up experiencesDiscussion on designing pop-up stores to attract and engage customers effectively.
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05:12Leveraging social media to drive foot traffic to pop up locationsExploring methods to use social platforms to increase physical store visits.
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10:20Measuring the success and impact of pop up eventsInsights on tracking metrics and evaluating the effectiveness of temporary retail spaces.
Quotes
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"We've shipped 10,000 awards actually out to date to merchants. And we've gotten like 11 million or something earned social impressions out of this." - Chris Schmicker
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"Personalization always works. As marketers, we forget that." - Chris Schmicker
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"Bringing your community kind of around you in real life is so powerful. And yes, it's a driver of brand loyalty and all that, but it's also a driver of growth, of course, on some level." - Chris Schmicker
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“Bringing your community kind of around you in real life is so powerful. And yes, it's a driver of brand loyalty and all that, but it's also a driver of growth, of course, on some level." - Chris Schmicker
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"A lot of D2C brands now are investing in retail channels because they can't grow through digital sales and marketing channels alone." - Chris Schmicker
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"Some brands that are small feel like they have to have a full multi year retail strategy and a ton of capital on hand to invest in this, but they don't. I mean, pop ups are special because they're temporary." - Chris Schmicker
- Part 1How Shopify’s “Retail Grammys” program helped drive brand affinity
- Part 2 The brand power of retail pop-ups
Up Next:
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Part 1How Shopify’s “Retail Grammys” program helped drive brand affinity
Director of Brand Marketing at Shopify, Chris Schmicker, delves into the innovative "Retail Grammys" program that significantly boosted brand affinity. By recognizing outstanding achievements in retail, Shopify's program not only celebrates success but also fosters a sense of community within the industry. Tune in as Chris shares insights on how such initiatives can drive brand loyalty and elevate the retail experience for both businesses and consumers.
Play Podcast -
Part 2The brand power of retail pop-ups
Director of Brand Marketing at Shopify, Chris Schmicker, delves into the brand power of retail pop-ups. Discover how leveraging pop-up stores can enhance brand visibility and customer engagement in the retail space. Chris shares insights on creating unique experiences and driving brand loyalty through temporary physical locations.
