Growth marketing for large brands vs startups
- Part 1Insights from leading marketing strategies at Lyft & OpenTable
- Part 2 Growth marketing for large brands vs startups
Show Notes
-
01:57Growth marketing strategies for earlyFor both, understanding the target audience and product differentiation are crucial. Large brands can leverage established channels and brand recognition, while startups must focus on targeting and channel selection, leveraging SEO and optimized content to maximize exposure.
-
04:58Balancing artistic simplicity with practicality in marketing messagingMarketing should highlight customer problems your product solves, even if those problems aren't initially apparent. Its crucial to understand the customer and evolve the product and marketing strategy as the customer's needs change based on feedback and market dynamics.
-
08:07Building products that solve problems and a create better consumer experienceCharter Up's solution not only improves consumer transportation experiences but also contributes to environmental sustainability by reducing carbon footprint. This showcases the incremental benefits of products that address practical needs while aligning with broader societal goals.
-
10:41Balancing functionality and emotional connections with customersWhile OpenTable was a functional and well-loved brand, the rebranding focused on building emotional connections. Highlighting the special moments around the table, and OpenTable's role in creating them, enabled them to build relationships with customers and increase engagement.
Quotes
-
"As a startup, focus on targeting and choosing the right channels for your brand." - Denis Scott
-
-
"What we're building makes for a better consumer experience and a better output. Its really neat to see you're building products that can solve problems but have incremental benefits." - Denis Scott
-
-
"Your product and marketing need to evolve as the customer starts to understand what you're building better and they give you that feedback." - Denis Scott
-
-
"A lot of the principles are the same for startups and large brands in terms of growth marketing. Understand your customer from a product marketing lens, understand how your product works, and why it may be different." - Denis Scott
-
- Part 1Insights from leading marketing strategies at Lyft & OpenTable
- Part 2 Growth marketing for large brands vs startups
Up Next:
-
Part 1Insights from leading marketing strategies at Lyft & OpenTable
Denis Scott, Chief Marketing Officer at CharterUP, delves into growth marketing strategies. Denis’ work with prominent brands like Lyft and OpenTable offers invaluable insights into crafting successful marketing strategies. Through his journey, he’s dealt with the intricacies of marketplace businesses, striking a balance between customer acquisition and engagement, and adapting strategies based on industry dynamics and company lifecycle stages. Today, Denis discusses insights from leading marketing strategies at Lyft and OpenTable.
Play Podcast -
Part 2Growth marketing for large brands vs startups
Denis Scott, Chief Marketing Officer at CharterUP, delves into growth marketing strategies. Whether you're a household name or a budding startup, crafting the right message and targeting the appropriate channels is key to success. However, the strategic approach can differ depending on a company’s size, budget, and resources. Today, Denis discusses growth marketing for large brands versus startups.
