Is Audio as an under-utilized brand channel? — David Ciccarelli // voices.com

Quotes

• "We're not appreciating that audio routines are embedded in people's lives. I mean, the moment you wake up in the morning, to the moment you go to sleep" - David Ciccarelli

• "We conducted some research on this, and it's the in our 2023 annual Trends report that these experiences are becoming must-have pieces of content for big brands that because people want to learn or be entertained throughout their work-from-home experience or just throughout the daily commute that goes above that kind of traditional listening to our am FM radio in the car. It's more of a personalized experience." - David Ciccarelli

• "The lowly phone system recording is a great place to start. Companies might spend $100,000, putting in a new phone system, all the hardware and software, then a few 100 bucks on the recording. If you have, you're spending your dollars to drive phone calls to a toll-free number, whether support or sales calls. You have a captive audience." - David Ciccarelli

• "Should someone be put on hold, that hold time could also be selling time. So, there are lots of stats out there that the average hold is like two-three minutes. Okay, it doesn't need to be advertising after AD. Still, informative content interspersed with some nice-to-nose could be promotional. Most organizations don't update their phone system more than once a year." - David Ciccarelli

• "There are animated images that you've probably seen on an Instagram feed that have the sound waves, you know, bumping up and down, but it's a picture of the person and who's speaking. And again, this is a quick description. Still, it's animated enough to catch the eye. Still, most importantly, there's a message to be shared or a critical insight. We found that as a way to get into the platform, native feed, without creating the video, which can be time-consuming and perhaps intimidating, not as accessible for organizations." - David Ciccarelli

• "Spotify ads are still relatively new on YouTube. So that's one whole channel if you have podcasts that you've used. YouTube has been created for a long time; they didn't want static video, just a screenshot with audio playing underneath it. But they've enabled that on a YouTube channel." - David Ciccarelli

• "I encourage brand marketers to integrate audio into their brand their sound through all the touch points along that customer journey from awareness. We have audio podcasts. It could be a monologue or an interview style." - David Ciccarelli

• "How do we loop in our customers through like a Facebook, live audio Twitter spaces, even LinkedIn live audio, where maybe you're telling the story along with your customers, because a lot of situations in life where people prefer to listen, and a lot of people learn best by listening." - David Ciccarelli