How sports collaboration build fashion brands — Mike Spangenberg // State Forty Eight
- Part 1Leveraging state pride to build a fashion brand — Mike Spangenberg // State Forty Eight
- Part 2 How sports collaboration build fashion brands — Mike Spangenberg // State Forty Eight
Show Notes
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03:10Is investing in sports sponsorship worth it?State Forty Eight was created to represent Arizona in every way. And a lot of that was going to be with sports.
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05:40Why State Forty Eight invested in The Suns even when they were underperformingIt was a golden opportunity to be part of history even when it didnt seem like it. It turned out to be a profitable partnership.
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07:52How are other brands getting it wrong with sports sponsorship, and how can they fix that?It needs to be more than putting your logo on the billboard or the sign behind the home plate. Brands have to bring innovation into sports partnerships. Also, theres a need to be agile to capture merchandise moments in sports.
Quotes
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"A big part of State Forty Eight is we created this to represent Arizona in every way. And a lot of that was going to be with sports. And sports ignite the community more than ever." - Mike Spangenberg
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"Getting it right with sports sponsorship is more than putting your logo on the billboard or the sign behind home plate. You need to be more innovative and a different element to these sports partnerships. " - Mike Spangenberg
- Part 1Leveraging state pride to build a fashion brand — Mike Spangenberg // State Forty Eight
- Part 2 How sports collaboration build fashion brands — Mike Spangenberg // State Forty Eight
Up Next:
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Part 1Leveraging state pride to build a fashion brand — Mike Spangenberg // State Forty Eight
There's so much competition in business today, but if you're authentic and people see that you're not in for a money grab, people gravitate toward your brand. That's how State Forty Eight has been leveraging its genuine love for Arizona to build a multi-million dollars fashion brand. It's a story you don't want to miss. Listen to the conversation as Mike Spangenberg, the CEO & Co-Founder of State Forty Eight, discusses how leveraging Arizona Pride has helped his clothing brand startup to early success.
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Part 2How sports collaboration build fashion brands — Mike Spangenberg // State Forty Eight
Sports sponsorship can be a great way to build and establish your brand in the community, but if done traditionally, it can become a revenue consumer with little to show. State Forty Eight is one of the few emerging fashion brands that have leveraged sports sponsorships to good effect and picked up lessons along the way. Listen to the conversation as Mike Spangenberg, the CEO & Co-Founder of State Forty Eight discusses how sports collaborations build fashion brands.
