How sports collaboration build fashion brands — Mike Spangenberg // State Forty Eight

Sports sponsorship can be a great way to build and establish your brand in the community, but if done traditionally, it can become a revenue consumer with little to show. State Forty Eight is one of the few emerging fashion brands that have leveraged sports sponsorships to good effect and picked up lessons along the way. Listen to the conversation as Mike Spangenberg, the CEO & Co-Founder of State Forty Eight discusses how sports collaborations build fashion brands.
About the speaker

Mike Spangenberg

State Forty Eight

 - State Forty Eight

Mike is CEO & Co-Founder at State Forty Eight

Show Notes

  • 03:10
    Is investing in sports sponsorship worth it?
    State Forty Eight was created to represent Arizona in every way. And a lot of that was going to be with sports.
  • 05:40
    Why State Forty Eight invested in The Suns even when they were underperforming
    It was a golden opportunity to be part of history even when it didnt seem like it. It turned out to be a profitable partnership.
  • 07:52
    How are other brands getting it wrong with sports sponsorship, and how can they fix that?
    It needs to be more than putting your logo on the billboard or the sign behind the home plate. Brands have to bring innovation into sports partnerships. Also, theres a need to be agile to capture merchandise moments in sports.

Quotes

  • "A big part of State Forty Eight is we created this to represent Arizona in every way. And a lot of that was going to be with sports. And sports ignite the community more than ever." - Mike Spangenberg

  • "Getting it right with sports sponsorship is more than putting your logo on the billboard or the sign behind home plate. You need to be more innovative and a different element to these sports partnerships. " - Mike Spangenberg

About the speaker

Mike Spangenberg

State Forty Eight

 - State Forty Eight

Mike is CEO & Co-Founder at State Forty Eight

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