Making brand guesswork illegal — Jeremy King // Attest
- Part 1 Making brand guesswork illegal — Jeremy King // Attest
- Part 2Using research to avoid brand disaster — Jeremy King // Attest
Show Notes
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02:19Attest's approach to research accessibilityAttest addresses the accessibility issue in research by simplifying the process through automation, SaaS, and technology. Unlike traditional market research agencies, Attest empowers SMBs and individuals with data that enables bold decision-making.
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07:01A modern approach to market researchIn today's rapidly evolving landscape, the most crucial aspects of research can change quickly. Consequently, research should be conducted more frequently, and be flexible, bite-sized, and iterative to enable marketers to react to rapidly changing trends and challenges in real time.
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11:10Leveraging consumer profiling and market analysis to make bold decisionsBloom and Wild, a small British startup, recently became Europe's leading flower vendor. They achieved a 4X YoY revenue increase and 51% media attention share during the Valentine's Day period by removing red roses based on customer profiling and market analysis.
Quotes
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"In science, you can test, fail, learn, hypothesize, and find combinations of what works. That's how I think modern marketing should work too." - Jeremy King
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"In a faster-moving world, marketers need to do research in more places, more often, but it must be bite-sized, accessible, and easier to start, finish, and repeat." - Jeremy King
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"Customer profiling and market analysis help us understand target customers better, beat competition, and drive growth and efficiency." - Jeremy King
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"Using consumer data to make bold moves is compelling. Profiling customers unlocks deep insights for better decision-making." - Jeremy King
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"Bloom and Wild delisted red roses on Valentine's Day after research showed negative public sentiment. As a result, they achieved a 4x YoY revenue increase and 51% media share during the period." - Jeremy King
- Part 1 Making brand guesswork illegal — Jeremy King // Attest
- Part 2Using research to avoid brand disaster — Jeremy King // Attest
Up Next:
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Part 1Making brand guesswork illegal — Jeremy King // Attest
Jeremy King, Founder and CEO of Attest, talks about how to take the guesswork out of your brand decision-making. Great marketers, brands, companies, and individuals are brimming with creative concepts and bold decisions. However, what they frequently lack is access to information and new data to substantiate their ideas. Today, Jeremy discusses making brand guesswork illegal.
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Part 2Using research to avoid brand disaster — Jeremy King // Attest
Jeremy King, Founder and CEO of Attest, talks about how to take the guesswork out of your brand decision-making. Research empowers brands to gauge public sentiment, recognize potential pitfalls, and validate their messaging and campaigns. If Peloton had conducted consumer surveys, focus groups, or street interviews before their advertising misstep in Europe, they could have avoided the subsequent backlash. Today, Jeremy discusses using research to avoid brand disaster.
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