Creative branding for big brands like GE

Connect With: Ian Grody: Website // LinkedIn // Twitter The Rebrand Podcast: Email // LinkedIn // Twitter I Hear Everything: IHearEverything.com // LinkedIn

About the speaker

Ian Grody

Giant Spoon

Ian Grody is Chief Creative Officer at Giant Spoon

Part 1Making the most of creative branding with Walmart Maker’s Studio
Part 2 Creative branding for big brands like GE

Show Notes

00:00

Approach to maintaining brand identity amidst market trends

Discussion on balancing brand consistency with market evolution and consumer preferences.
05:45

Examples of successful brand refreshes and rebranding efforts

Exploring past rebranding initiatives by GE and the driving factors behind them.
10:20

Role of storytelling in GE's branding strategy

Insights on how GE effectively communicates its brand narrative to engage the audience.
15:10

Incorporating feedback from customers and employees into branding decisions

How GE aligns branding decisions with values and vision through feedback and insights.
20:30

Key lessons for big brands from GE's creative branding approach

Learning points for staying competitive and relevant in the market.

Quotes

“We are competing in the attention economy for market share; and the most dangerous thing you can be is boring.” - Ian Grody
“What is going to send the message in the most incredible, inspiring, you-can't-ignore-it way possible? And that's what we're going to tell our clients to do.” - Ian Grody
“One of the most treacherous traps that you could fall into as a creative is to focus on other ads as your primary inputs.” - Ian Grody