Marketing Golf to younger demos — Jason Richardson // Bad Birdie
- Part 1 Marketing Golf to younger demos — Jason Richardson // Bad Birdie
- Part 2Branding Bad Birdie’s Amateurs collection — Jason Richardson // Bad Birdie
Show Notes
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02:36The inspiration behind founding the Bad BirdieBad Birdie got started when Jason had the idea to create golf polos with prints rather than the traditional solid colors and stripes. He saw an opportunity to bring creativity and fun to the golf apparel industry, which was historically traditional and exclusive.
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05:36Bad Birdies growth as a golf brandBad Birdie has grown significantly since its inception as a side hustle with 100 polos. Currently, the company is selling six figures in product volume per month, making it one of the fastest-growing golf brands in America.
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06:49Bad Birdies marketing playbookBad Birdie's marketing playbook revolves around three core values: making golf fun for all, promoting inclusivity, and creative branding. These core values guide their decision-making process in everything they do.
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10:46Bad Birdie's core marketing tacticsBad Birdie's go-to tactics for marketing and promotion range from Facebook Ads to email marketing and billboard advertising. They also leverage SMS marketing and have their own mobile app that allows them to send free push notifications.
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13:17Bad Birdies transition from all eCommerce to massive scale and broad appealBad Birdie made the transition by adapting its strategy to include wholesale partnerships with retail chains and pro shops. While wholesale selling comes with challenges, it opened up opportunities to tap into different customer segments and expand the brands reach.
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17:22Bad Birdie's approach to market imitationBad Birdie deals with copycats by embracing the fact that imitation comes with success and market leadership. They remain focused on maintaining its position as a premium apparel brand in golf, leading the way with disruptive and creative designs.
Quotes
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"We started with 100 polos. Now, we are selling six figures of product a month in terms of volume." - Jason Richardson
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"Bad Birdie, which started as a fun side hustle, is now arguably the fastest-growing golf brand in America. So, it's been a whole journey over the last six years." - Jason Richardson
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"80% of golf apparel is sold in retail stores, primarily in Greengrass stores." - Jason Richardson
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"Selling to pro shops and selling to big retailers has actually helped grow our brand." - Jason Richardson
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"We get a ton of knockoffs. A lot of those companies are waking up and saying, what's Bad Birdie doing every day? Let's follow what they do. And they're really in second place at all times." - Jason Richardson
- Part 1 Marketing Golf to younger demos — Jason Richardson // Bad Birdie
- Part 2Branding Bad Birdie’s Amateurs collection — Jason Richardson // Bad Birdie
Up Next:
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Part 1Marketing Golf to younger demos — Jason Richardson // Bad Birdie
Jason Richardson, CEO of Bad Birdie, explores effective strategies and approaches to market golf to a younger generation. Golf polo shirts have traditionally been characterized by solid colors and stripes, reflecting the sport's conservative and traditional image. In stark contrast, Bad Birdie has emerged as a premium apparel brand in golf with its vibrant prints and creatively designed golf polo shirts. Today, Jason discusses marketing golf to a younger demographic.
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Part 2Branding Bad Birdie’s Amateurs collection — Jason Richardson // Bad Birdie
Jason Richardson, CEO of Bad Birdie, explores effective strategies and approaches to market golf to a younger generation. The Masters, a highly anticipated golf event that signals the start of the season, sparks immense excitement among golfers and enthusiasts alike. Leveraging this excitement, Bad Birdie introduced its exclusive Amateurs Collection, a limited-edition line of golf apparel. Today, Jason discusses branding Bad Birdie’s Amateur Collection.
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