Navigating CPG with vision & purpose
- Part 1 Navigating CPG with vision & purpose
- Part 2Making NOW your moment
Show Notes
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01:38Akeem's career journey into CPGAkeem's journey into CPG was unconventional, starting in sales, and eventually marketing for others and himself. Inspired by "The Alchemist", he created a product to mount his phone to the wall that coincided with the rise of TikToks popularity, leading to success in the CPG industry.
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04:55Flipstik's business growth and marketing strategyInitially struggling to sell the product online, Akeem found success with a mall kiosk, drawing on past sales experience. Then, leveraging unconventional opportunities like pitching at a music event led to meeting celebrities and ultimately getting featured on Shark Tank.
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10:37Achieving CPG success with customer storiesAkeem found that highlighting customer stories boosted their business significantly. Stories like a father recording the birth of his child hands-free, and a deaf user FaceTiming and signing on the go showed the real-life impact of their product, leading to increased sales.
Quotes
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"What unlocked the next chapter for us was unlocking our customers' stories, and putting their stories at the forefront of the business. As we started putting those stories first, we saw so much traction on the sales side." - Akeem Shannon
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"It shocked me that something I created to watch TV, and then at most I thought would help people make a TikTok video, was having an impact on someone's life." - Akeem Shannon
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"Counterintuitive to what anyone would suggest in 2018, I rented a mall kiosk for $2,500 a month. Over two months, we did about $30,000 in sales." - Akeem Shannon
- Part 1 Navigating CPG with vision & purpose
- Part 2Making NOW your moment
Up Next:
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Part 1Navigating CPG with vision & purpose
Akeem Shannon, Founder and CEO at Flipstik Inc., delves into strategically navigating the CPG landscape. Flipstik's journey epitomizes perseverance, overcoming obstacles like initially failing to advance in Shark Tank to unconventional tactics like rapping a business pitch at the Revolt Summit. However, beyond these challenges, there was a story that transcended the product itself, captivating people and inspiring belief in the journey and vision. Today, Akeem discusses navigating CPG with vision and purpose.
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Part 2Making NOW your moment
Akeem Shannon, Founder and CEO at Flipstik Inc., delves into strategically navigating the CPG landscape. As an entrepreneur, one bold move can open up numerous opportunities for business and personal growth. Akeem's journey, from pitching on Shark Tank, to strategically leveraging a Snoop Dogg endorsement, shows the power of seizing the moment, taking risks, and turning setbacks into opportunities. Today, Akeem discusses making now your moment.
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