PR framework to enable SMBs to compete with enterprise — Gloria Chou // Gloria Chou PR LLC

Quotes

• "People are over courses, the golden era of the digital course rush, and online programs are dying down. Three years later, after COVID, people have seen all the webinars, you've seen all the timers, all the value stacking. And the thing about value stacking is it treats people with disrespect." - Gloria Chou,

• "Customers are smarter now. You can't tell them there's a countdown timer and only a few spots left when it's an on-demand class, right? You turn people off immediately. Triggering a nervous system response of FOMO or scarcity doesn't result in good clients because your refund rates increase. They're not there for the transformation. People want to see, like, what you're about and what your mission and values are. And if you can live through that, then I think you'll get the hell yes, people lean in." - Gloria Chou

• "Traditional old-school PR was built on privilege and access. It's people who could pay the most you pay for someone's relationship, but people of color don't have access and privilege. So, the agency model wasn't serving like the Etsy shop owner or the mom-and-pop store for the longest time. They just didn't get featured." - Gloria Chou

• "A lot of times, it's a lot of people in the online world who say I care about diversity; it's a value. And it's like, well, it's one thing to, like that value, but are you practicing it? You know, in relationships, right? You can love someone, but are you actively practicing that love because you can love someone and still cheat on them? You can love someone and still hurt them. It's an act and an action word." - Gloria Chou

• "It just depends on what your values are. And suppose your values are diversity, equity, and inclusion, and understanding what that means. In that case, it should be worth it, but if it's not a core part of your values, no one's holding a gun to your head saying it has to be, then it's fine." - Gloria Chou

• "Progress will always be imperfect, and you'll always have people who disagree. I have people who disagree with me all the time. And that's okay. Because I have my values, and it's, you know, not trying to please everybody." - Gloria Chou