PR framework to enable SMBs to compete with enterprise — Gloria Chou // Gloria Chou PR LLC
- Part 1 PR framework to enable SMBs to compete with enterprise — Gloria Chou // Gloria Chou PR LLC
- Part 2How SMBs land on Forbes, WSJ, Bloomberg, Entrepreneur, etc… — Gloria Chou // Gloria Chou PR LLC
Show Notes
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01:59Why the bro marketing culture is overPeople are tired of the bullshit. Bullshit no longer sells, and old-school tactics trick no one.
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04:00Whats changing in the online courses market?Information overload and triggering a nervous system response of FOMO or scarcity don't result in good clients.
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08:35Empowering entrepreneurs to believe in PR for themselvesEvery founder has something to say, and the days of traditional PR horse trading are over. You can get PR no matter where you are in business.
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11:37PR opportunities for entrepreneursTheres an opportunity in diversity, but it is not a value; its an action word.
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14:02The simple way to leverage diversityEmbrace diversity by accepting and adapting to the differences in people. There's never an endpoint. There's always an opportunity to listen, pay attention, learn, and constantly try to put yourself in other people's shoes.
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20:39How to foster a culture of inclusivenessProgress is always going ot be imperfect, but if you can get feedback and are open to it, you can make progress.
Quotes
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"People are over courses, the golden era of the digital course rush, and online programs are dying down. Three years later, after COVID, people have seen all the webinars, you've seen all the timers, all the value stacking. And the thing about value stacking is it treats people with disrespect." - Gloria Chou,
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"Customers are smarter now. You can't tell them there's a countdown timer and only a few spots left when it's an on-demand class, right? You turn people off immediately. Triggering a nervous system response of FOMO or scarcity doesn't result in good clients because your refund rates increase. They're not there for the transformation. People want to see, like, what you're about and what your mission and values are. And if you can live through that, then I think you'll get the hell yes, people lean in." - Gloria Chou
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"Traditional old-school PR was built on privilege and access. It's people who could pay the most you pay for someone's relationship, but people of color don't have access and privilege. So, the agency model wasn't serving like the Etsy shop owner or the mom-and-pop store for the longest time. They just didn't get featured." - Gloria Chou
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"A lot of times, it's a lot of people in the online world who say I care about diversity; it's a value. And it's like, well, it's one thing to, like that value, but are you practicing it? You know, in relationships, right? You can love someone, but are you actively practicing that love because you can love someone and still cheat on them? You can love someone and still hurt them. It's an act and an action word." - Gloria Chou
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"It just depends on what your values are. And suppose your values are diversity, equity, and inclusion, and understanding what that means. In that case, it should be worth it, but if it's not a core part of your values, no one's holding a gun to your head saying it has to be, then it's fine." - Gloria Chou
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"Progress will always be imperfect, and you'll always have people who disagree. I have people who disagree with me all the time. And that's okay. Because I have my values, and it's, you know, not trying to please everybody." - Gloria Chou
- Part 1 PR framework to enable SMBs to compete with enterprise — Gloria Chou // Gloria Chou PR LLC
- Part 2How SMBs land on Forbes, WSJ, Bloomberg, Entrepreneur, etc… — Gloria Chou // Gloria Chou PR LLC
Up Next:
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Part 1PR framework to enable SMBs to compete with enterprise — Gloria Chou // Gloria Chou PR LLC
Traditional, old-school PR was built on privilege and access, and it's people who could pay the most that get access. What if there was a way for SMBs to get PR without paying any agency? It begins with your values, knowing where the PR opportunities are, and leveraging them. Want to find out more? Listen to Gloria Chou, PR Coach at Gloria Chou PR LLC, as she discusses the PR framework to enable SMBs to compete with enterprises.
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Part 2How SMBs land on Forbes, WSJ, Bloomberg, Entrepreneur, etc… — Gloria Chou // Gloria Chou PR LLC
Do you want to land your business on powerful platforms such as Forbes, WSJ, Bloomberg, or Entrepreneur? Did you know you can turn your sales message into a PR angle? How do you find that angle and position yourself as an expert? Find out every detail as Gloria Chou, PR Coach at Gloria Chou PR LLC, discusses how SMBs can land on Forbes, WSJ, Bloomberg, and Entrepreneur.
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