PR framework to enable SMBs to compete with enterprise — Gloria Chou // Gloria Chou PR LLC

Traditional, old-school PR was built on privilege and access, and it's people who could pay the most that get access. What if there was a way for SMBs to get PR without paying any agency? It begins with your values, knowing where the PR opportunities are, and leveraging them. Want to find out more? Listen to Gloria Chou, PR Coach at Gloria Chou PR LLC, as she discusses the PR framework to enable SMBs to compete with enterprises.
About the speaker

Gloria Chou

Gloria Chou PR LLC

 - Gloria Chou PR LLC

Gloria Chou is PR Coach at Gloria Chou PR LLC

Show Notes

  • 01:59
    Why the bro marketing culture is over
    People are tired of the bullshit. Bullshit no longer sells, and old-school tactics trick no one.
  • 04:00
    Whats changing in the online courses market?
    Information overload and triggering a nervous system response of FOMO or scarcity don't result in good clients.
  • 08:35
    Empowering entrepreneurs to believe in PR for themselves
    Every founder has something to say, and the days of traditional PR horse trading are over. You can get PR no matter where you are in business.
  • 11:37
    PR opportunities for entrepreneurs
    Theres an opportunity in diversity, but it is not a value; its an action word.
  • 14:02
    The simple way to leverage diversity
    Embrace diversity by accepting and adapting to the differences in people. There's never an endpoint. There's always an opportunity to listen, pay attention, learn, and constantly try to put yourself in other people's shoes.
  • 20:39
    How to foster a culture of inclusiveness
    Progress is always going ot be imperfect, but if you can get feedback and are open to it, you can make progress.

Quotes

  • "People are over courses, the golden era of the digital course rush, and online programs are dying down. Three years later, after COVID, people have seen all the webinars, you've seen all the timers, all the value stacking. And the thing about value stacking is it treats people with disrespect." - Gloria Chou,

  • "Customers are smarter now. You can't tell them there's a countdown timer and only a few spots left when it's an on-demand class, right? You turn people off immediately. Triggering a nervous system response of FOMO or scarcity doesn't result in good clients because your refund rates increase. They're not there for the transformation. People want to see, like, what you're about and what your mission and values are. And if you can live through that, then I think you'll get the hell yes, people lean in." - Gloria Chou

  • "Traditional old-school PR was built on privilege and access. It's people who could pay the most you pay for someone's relationship, but people of color don't have access and privilege. So, the agency model wasn't serving like the Etsy shop owner or the mom-and-pop store for the longest time. They just didn't get featured." - Gloria Chou

  • "A lot of times, it's a lot of people in the online world who say I care about diversity; it's a value. And it's like, well, it's one thing to, like that value, but are you practicing it? You know, in relationships, right? You can love someone, but are you actively practicing that love because you can love someone and still cheat on them? You can love someone and still hurt them. It's an act and an action word." - Gloria Chou

  • "It just depends on what your values are. And suppose your values are diversity, equity, and inclusion, and understanding what that means. In that case, it should be worth it, but if it's not a core part of your values, no one's holding a gun to your head saying it has to be, then it's fine." - Gloria Chou

  • "Progress will always be imperfect, and you'll always have people who disagree. I have people who disagree with me all the time. And that's okay. Because I have my values, and it's, you know, not trying to please everybody." - Gloria Chou

About the speaker

Gloria Chou

Gloria Chou PR LLC

 - Gloria Chou PR LLC

Gloria Chou is PR Coach at Gloria Chou PR LLC

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