Preparing for a TikTok ban — Meghan Bazaman // Capterra
- Part 1Brand monitoring in the age of AI — Meghan Bazaman // Capterra
- Part 2 Preparing for a TikTok ban — Meghan Bazaman // Capterra
Show Notes
-
02:05Are we expecting a TikTok ban in the US?A total Tik Tok ban is probably unlikely. But it's something that marketers and advertisers need to pay close attention to
-
06:05Why TikTok is the app to beatIt's been one of the most downloaded apps for over the last three years and the engagement rates are hard to beat
-
08:59Improving your influencer marketingFocus on quality by identifying the platforms with the biggest opportunities for your brand
-
12:26The future of marketing and something to get excited aboutThe different use cases for AI and how that's going to get better is exciting to look forward to.
Quotes
-
"A total TikTok ban is probably unlikely. But I do think it's something that marketers and advertisers need to pay close attention to. Ultimately, TikTok would absolutely explore other avenues before it gets banned. And breaking off the US portion of the company would probably be what would happen." - Meghan Bazaman
-
"Marketers do feel that the data privacy and national security concerns are justified, and a lot of them are worried about brand safety, lack of transparency, and data security when they're using TikTok." - Meghan Bazaman
-
“People use TikTok differently than they would use YouTube. So, you have to consider that when you're partnering with influencers. Focus on quality by identifying the platforms with the biggest opportunities for your brand.” - Meghan Bazaman
-
"The different use cases for AI and how that's going to get better, being able to take over more and more capabilities, and having it let you be more efficient and productive" - Meghan Bazaman
- Part 1Brand monitoring in the age of AI — Meghan Bazaman // Capterra
- Part 2 Preparing for a TikTok ban — Meghan Bazaman // Capterra
Up Next:
-
Part 1Brand monitoring in the age of AI — Meghan Bazaman // Capterra
Marketers need to know that volatile content is on the rise. Close to 60% of marketers are already witnessing defamatory content about their brands. More and more AI-generated content is flooding the market. The pace of AI is moving faster than regulations and guidelines. How do you monitor and safeguard your brand? How do you leverage AI tools in the right way? Listen to Meghan Bazaman, Senior Marketing Analyst at Capterra, as she discusses brand monitoring in the age of AI.
Play Podcast -
Part 2Preparing for a TikTok ban — Meghan Bazaman // Capterra
From a brand advertising standpoint, TikTok is the hottest thing out there, like when Instagram first came out. The return on ad spend and content make TikTok absolutely the number one channel for marketers that heavily invest in that channel. And they love it. Will there be a US-wide ban on TikTok? Why is it the app to beat, and how are brand marketers using it? Listen to Meghan Bazaman, Senior Marketing Analyst at Capterra, as she discusses preparing for a TikTok ban.
