What $5B consumer transactions taught Attain — Brian Mandelbaum // Attain
- Part 1Rebranding Attain, an AdTech powerhouse — Brian Mandelbaum // Attain
- Part 2 What $5B consumer transactions taught Attain — Brian Mandelbaum // Attain
Show Notes
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01:26After 5 billion consumer transactions, heres what Attain learnedConsumer behavior of this size is a tremendous opportunity for the use of AI to predict what consumers are going to purchase next. We also see the healthy and unhealthy habits consumers do on a regular basis.
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03:31Predicting and perfecting products for consumersIts about understanding and getting intimate with a cohort of consumers to predict what drives a switch
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05:58Whats the strategy for investing in retail media?It's about finding partners that have access to unique, relevant, and objective data and using that data to inform
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08:58Where does retail media data come from?The data comes from customers. Consumers are the ones sharing it including where they're spending and how much they're spending.
Quotes
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"Consumer behavior of this size is a tremendous opportunity for the use of AI to predict what consumers are going to purchase next because consumers are more or less habitual." - Brian Mandelbaum
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"We see it all as a company, and the consumer is super aware of the relationship we have with them. And if consumers' incomes fluctuate, do they switch? Do they change if they move from one part of the country to another? Do their tastes change? All that data is coming in on a regular basis. From a CMO perspective, there's no shortage of signals that they can take in and make better decisions." - Brian Mandelbaum
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"There are three main categories that marketers care about to sell more to the same person or household. Can I steal shares from one of my competitors and grow my market? So, for example, Red Bull cares about how to bring more people into the energy drink category. If those two things happen, perfection! All marketers are preparing themselves for is making sure that they get access to the signals that tell them one of those three things has happened." - Brian Mandelbaum
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"Retail is omnichannel. It's not just e-commerce. That's a misnomer that we heard in the early 2000s about the.com. Boom, it was all online; everything was moving online. Not true. Amazon is a great example of that. Not everything they do now is online. But they still have to make a considerable investment to put stores in certain locations for Amazon Go and, obviously, Whole Foods." - Brian Mandelbaum
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"McDonald's or Raising Cain needs to know: Did somebody see an ad? And did they purchase it at a store? There's no CRM at a fast-food chain, usually, though I would argue there should be. But that data is really scarce. It's hard to come by. And you need to be able to stitch those two things together to be able to say, this is what we're doing. Is it effective? Or is it not?" - Brian Mandelbaum
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"The consumer is surprisingly resilient right now. So obviously, wages are not growing as fast as inflation, but consumers are still spending at a similar pace to when we had the pandemic. Number two is that consumers are more or less shopping at multiple retailers. They aren't necessarily loyal to one retailer for the same items they buy. Home improvement has slowed down quite a bit; that's the one area I saw that is a surprising stat." - Brian Mandelbaum
- Part 1Rebranding Attain, an AdTech powerhouse — Brian Mandelbaum // Attain
- Part 2 What $5B consumer transactions taught Attain — Brian Mandelbaum // Attain
Up Next:
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Part 1Rebranding Attain, an AdTech powerhouse — Brian Mandelbaum // Attain
Retail Media Network is a new phenomenon that is growing at a rapid pace in our industry, even faster than connected television and programmatic as a whole. It's going to be a $60 billion industry in the next two years. How are marketers using retail media, and how do you leverage it for your brand? Listen to Brian Mandelbaum, the CEO at Attain as he discusses the exploits of the retail media network and what’s to come.
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Part 2What $5B consumer transactions taught Attain — Brian Mandelbaum // Attain
What will you give to know what consumers are going to purchase next? Consumers are more or less habitual, so it’s about understanding and getting intimate with a cohort of consumers to predict what drives a switch. What’s the strategy for investing in retail media? Find partners that have access to unique, relevant, and objective data and use that data to inform. Where does the data come from, and what are three surprising consumer insights from the last six months? Listen to Brian Mandelbaum, the CEO at Attain as he discusses consumer insights after 5 billion retail transactions.
