CGI’s Role in Modern Marketing — Faruk Heplevent // THE SCOPE Studio
- Part 1Reimagining Car Launches — Faruk Heplevent // THE SCOPE Studio
- Part 2 CGI’s Role in Modern Marketing — Faruk Heplevent // THE SCOPE Studio
Show Notes
-
02:01CGI's role in modern marketingCGI is exceptionally powerful for product-related work, offering control and affordability. It's increasingly relevant as technology advances, especially with the emergence of the Metaverse and AR/VR applications, where three-dimensional spaces and objects will play a significant role,
-
03:42Recognizing CGI in modern productionsIf the work is well-executed, it's often impossible for viewers to distinguish between what's CGI and what's not.
-
05:28AI and CGIs ability to eliminate traditional production shootsThe integration of AI and CGI into the production landscape won't make traditional shoots obsolete. Instead, AI will continue to provide tools to fill gaps like copywriting tools for writing assistance and Grammarly to help non-native English speakers improve communication.
-
07:38The evolution of AI in content creationSimilar to the evolution of CGI in film, the integration of AI in content creation will go through waves of progression and adjustment. The demand for authenticity will likely influence how AI tools are used, and theyll become one of the many tools available in the content creation toolkit.
-
09:16How to approach CGI as a marketer doing productionDecisions should be based on your creative judgment. For car-related productions, full CGI with both the location and car in one environment is valuable. On the other hand, an LED stage allows for multiple locations to be shot in one place.
-
10:19Embracing CGI in marketing production for flexibilityCGI is becoming increasingly photorealistic, making it hard for viewers to distinguish between CGI and reality. Marketers should embrace the advantages of CGI, like the ability to revisit CGI assets for quick adjustments, which is required today.
Quotes
-
"With the Metaverse and Meta and Apple's AR/VR goggles, CGI is going to be very important because you need environments, objects, and products in a three-dimensional space." - Faruk Heplevent
-
"CGI is so common these days that I don't think you can pinpoint it if a good studio is doing it, and it doesn't have cameras or movements that are unnatural." - Faruk Heplevent
-
"Similar to what happened with CGI, AI is going to be this forward, backward, forward kind of thing, and there will be a point where it's just one of the tools" - Faruk Heplevent
-
"With any CGI asset, you're able to produce something and go back to it in eight or 15 weeks, and it's just sitting there waiting for you. So, it gives you room to react quickly, which you need to do these days." - Faruk Heplevent
- Part 1Reimagining Car Launches — Faruk Heplevent // THE SCOPE Studio
- Part 2 CGI’s Role in Modern Marketing — Faruk Heplevent // THE SCOPE Studio
Up Next:
-
Part 1Reimagining Car Launches — Faruk Heplevent // THE SCOPE Studio
Faruk Heplevent, Founder of The Scope Studio, explores the power of CGI in modern automotive marketing. During a traditional photo or video shoot, you inevitably relinquish a significant degree of control. However, CGI promises a level of control and precision that was previously inconceivable, and it's poised to revolutionize the way car manufacturers present their latest vehicles to the world. Today, Faruk discusses reimagining car launches.
Play Podcast -
Part 2CGI’s Role in Modern Marketing — Faruk Heplevent // THE SCOPE Studio
Faruk Heplevent, Founder of The Scope Studio, explores the power of CGI in modern automotive marketing. The use of CGI has grown significantly in the media industry, and its quality has reached a point where the majority of us can no longer distinguish it from reality. Given its ability to eliminate the need for physical sets and the creative control and flexibility it provides, is CGI the ideal solution for maximizing product marketing budgets? Today, Faruk discusses CGI's role in modern marketing.
