Scott’s Thoughts: Digital vs OOH — Benjamin Shapiro // I Hear Everything

Show Notes

• 01:59
  The process for understanding your customers

  Effective brand marketers start by securing internal buy-in and aligning stakeholders with their vision. They then deeply analyze their customers through quantitative data, frontline interactions, and personalized interviews to create a comprehensive customer persona.
• 07:22
  Transforming customer understanding into creative action

  Once you've aligned your understanding of customers with your companys ethos, the next step is to create a content platform focused on the human truths you've discovered. This platform will guide the creation of distinctive and impactful content by skilled agencies and freelancers.
• 10:51
  The steps to building an effective brand marketing strategy

  When crafting your marketing approach, prioritize understanding your brand's authenticity, differentiation from competitors, and alignment with customer values. This foundation will not only guide content creation but also reveal the most suitable channels to leverage.
• 14:25
  Niche marketing for customer base expansion

  To expand your customer base without alienating your initial group, it's crucial to identify what your company excels at and concentrate your efforts there. Become an expert in a specific niche, as trying to be everything to everyone will dilute your brand's impact and effectiveness.