Tamara Mellon’s first step into Luxury Footwear — Laurel Mintz // Elevate My Brand
- Part 1Taking Nickelodeon’s Paw Patrol on the Road — Laurel Mintz // Elevate My Brand
- Part 2 Tamara Mellon’s first step into Luxury Footwear — Laurel Mintz // Elevate My Brand
Show Notes
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02:10The Tamara Mellon campaign and what Elevate My Brand did for themTamara Mellon wanted to do popups tied in with the create-cultivate team. They had to execute their first concept in 9-10 weeks. Elevate My Brand helped build out this beautiful rainbow wall of all shoes in different sizes. People could pull them off the wall, try them on and buy them. And it was a super successful national tour.
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04:42The concept behind the rainbow shoe wallIt was designed to inspire excitement in the women in attendance and shareable.
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06:48In experiential marketing, you have to be prepared for the unexpected.Imagine your 18-wheeler bus for the campaign loses a tire en-route to the next location, and there is a limited window.
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08:43Influencer marketing is underrated.The creator economy has a big future, and Tik Tok as a channel is also underrated.
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12:02Hard mail is underratedWe're seeing it have a significant resurgence right now because our inboxes are so inundated all day long with garbage, but our mailboxes aren't.
Quotes
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"Tamara Mellon came to us, and they wanted to do popups tied in with the create-cultivate team. They contracted with them and had to execute their first concept in 9-10 weeks. They came to us and were like, ah, what do we do?" - Laurel Mintz
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"We had a fabulous fabrication team; we got to ideate on the concept quickly and built out this beautiful rainbow wall of all of the shoes in different sizes. People could pull them off the wall, try them on and buy them. And it was a super successful national tour." - Laurel Mintz
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"The creator economy has a big future. I don't think brands have had the wherewithal to understand how to optimize that channel yet for themselves." - Laurel Mintz
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"TikTok is a channel that doesn't have the same gatekeepers as some older channels do now, and it's totally underrated. We did a ton of great TikTok work for Geico, and they get it on that platform." - Laurel Mintz
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"We're seeing it have a significant resurgence right now because our inboxes are so inundated all day long with garbage, but our mailboxes aren't. If you can do a really smart and hard mail drop, I'm, we see that convert at an excellent rate for many of our clients." - Laurel Mintz
- Part 1Taking Nickelodeon’s Paw Patrol on the Road — Laurel Mintz // Elevate My Brand
- Part 2 Tamara Mellon’s first step into Luxury Footwear — Laurel Mintz // Elevate My Brand
Up Next:
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Part 1Taking Nickelodeon’s Paw Patrol on the Road — Laurel Mintz // Elevate My Brand
Experiential marketing is making a forceful return post-pandemic, and many brands are including it in their marketing mix. What can these companies expect from taking their brands on the road? How should you think about experiential marketing, and what results can you expect? Listen to Laurel Mintz, Founder, and CEO at Elevate My Brand, as she discusses how to grow engagement by taking a brand on the road.
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Part 2Tamara Mellon’s first step into Luxury Footwear — Laurel Mintz // Elevate My Brand
When Tamara Mellon wanted to launch into the luxury footwear market, they knew they had to make a statement and inspire excitement among female buyers, so they chose to go experiential. The concept was a rainbow shoe wall national campaign. What was the result, and how did they pull it off quickly? Hear all about it as Laurel Mintz, Founder and CEO at Elevate My Brand discusses the campaign success behind Tamara Mellon's first steps into luxury footwear.
