The ethos of refounding your brand — Jill Stelfox // Panzura

Starting a brand from scratch is one thing, but refounding a brand with at least three hundred customers is the next level. It promises a potential 485% growth rate, as Panzura recorded, but the question is, how do you refound a brand? What is the ethos to consider, and what does the process look like? Listen to Jill Stelfox, CEO and Executive Chairperson of Panzura, as she discusses the ethos of refounding your brand.
About the speaker

Jill Stelfox

Panzura

 - Panzura

Jill Stelfox is CEO and Executive Chairperson at Panzura

Show Notes

  • 01:58
    The audacity to re found a brand
    Its about daring to change a broke culture.
  • 04:14
    How to think about re founding a brand
    If you're going to change an industry that hasn't been changed in 20 years, you better have a vision for how to do it. Then start with a brand promise and the values to match.
  • 07:30
    The growth that follows the rebranding
    485% growth in the two and a half years for Panzura and growing.
  • 08:28
    Coming up with your brand promise
    Speak and listen to your customers. The cheapest form of research is calling customers, talking to them, and asking them what is wrong or right with your company.

Quotes

  • "If you're going to change an industry that hasn't been changed in 20 years, you better have a vision for how to do it. And that translated into this brand promise that we came up with, that we want to create a safe world for data." - Jill Stelfox

  • "If you want to do something revolutionary, especially in tech, you have to hire the best and brightest people hundred percent. And if you're going to do that, you better have core values that make a difference to that group of people." - Jill Stelfox

  • "When you have a brand promise and incredible values, you can get all your people to get behind it, say it out loud, believe in it, and then make a huge difference." - Jill Stelfox

  • "We came together after this marathon of calls and looked at each other, and we're like, wait a minute, we can't keep anything safe because it's too, these customers are too big, and the amount of data is so much it's never going to be safe, but it can be in a safe place. And if we can create a safe world for data, we can clearly articulate why to use us." - Jill Stelfox

About the speaker

Jill Stelfox

Panzura

 - Panzura

Jill Stelfox is CEO and Executive Chairperson at Panzura

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