The ethos of refounding your brand — Jill Stelfox // Panzura
- Part 1 The ethos of refounding your brand — Jill Stelfox // Panzura
- Part 2Brand building in Cyber-security — Jill Stelfox // Panzura
Show Notes
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01:58The audacity to re found a brandIts about daring to change a broke culture.
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04:14How to think about re founding a brandIf you're going to change an industry that hasn't been changed in 20 years, you better have a vision for how to do it. Then start with a brand promise and the values to match.
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07:30The growth that follows the rebranding485% growth in the two and a half years for Panzura and growing.
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08:28Coming up with your brand promiseSpeak and listen to your customers. The cheapest form of research is calling customers, talking to them, and asking them what is wrong or right with your company.
Quotes
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"If you're going to change an industry that hasn't been changed in 20 years, you better have a vision for how to do it. And that translated into this brand promise that we came up with, that we want to create a safe world for data." - Jill Stelfox
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"If you want to do something revolutionary, especially in tech, you have to hire the best and brightest people hundred percent. And if you're going to do that, you better have core values that make a difference to that group of people." - Jill Stelfox
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"When you have a brand promise and incredible values, you can get all your people to get behind it, say it out loud, believe in it, and then make a huge difference." - Jill Stelfox
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"We came together after this marathon of calls and looked at each other, and we're like, wait a minute, we can't keep anything safe because it's too, these customers are too big, and the amount of data is so much it's never going to be safe, but it can be in a safe place. And if we can create a safe world for data, we can clearly articulate why to use us." - Jill Stelfox
- Part 1 The ethos of refounding your brand — Jill Stelfox // Panzura
- Part 2Brand building in Cyber-security — Jill Stelfox // Panzura
Up Next:
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Part 1The ethos of refounding your brand — Jill Stelfox // Panzura
Starting a brand from scratch is one thing, but refounding a brand with at least three hundred customers is the next level. It promises a potential 485% growth rate, as Panzura recorded, but the question is, how do you refound a brand? What is the ethos to consider, and what does the process look like? Listen to Jill Stelfox, CEO and Executive Chairperson of Panzura, as she discusses the ethos of refounding your brand.
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Part 2Brand building in Cyber-security — Jill Stelfox // Panzura
Professionals in cybersecurity are super-smart people, but the most important thing to remember is that they are people. How do you build your cybersecurity brand to appeal to the human side of these techy and savvy professionals? How do you take away their risk concerns and make them trust you? Listen to Jill Stelfox, CEO and Executive Chairperson of Panzura, as she unpacks the layers of brand building in cybersecurity.
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