The Future of Talent in Marketing — Lara Vandenberg // Publicist

Quotes

• "From a marketing standpoint, nearly 50% of our industry is now working for themselves. There are a few reasons that this is happening. Given the enormous opportunity to do so many different things in marketing, people are becoming hyper-specialists." - Lara Vandenberg

• "As an agency, our propensity of winning or losing a piece of business isn't fantastic. We have no idea. It's like crap; we've just won a fantastic client. And now we've got 45 days to hire 60 people. What we've done in the last three or four years as an industry is because companies bloated so much during the pandemic, we put anyone rather than the right people in seats." - Lara Vandenberg

• "When hiring freelancers, there are two problems. One, there's access to the best talent problem. And then the second problem is more on the efficiencies in the processes." - Lara Vandenberg

• "In five years, what the perfect makeup will be both from an agency and a brand perspective will be 70% full-time and 30% freelance and fractional." - Lara Vandenberg

• "Brands and agencies are now hiring people and then converting them. So, it's almost this try before you buy. If someone is open to being fractional and excellent, we want to hire you for 90 days." - Lara Vandenberg

• "One thing that touches everyone, both the talent and people that are hiring, is there is so much wasted time on looking for talent, and then wasted talent time right now from trying to run their back office." - Lara Vandenberg

• "What the future holds is we will get better through using these platforms in finding access to better quality talent quicker. We need to find a better way for talent to access the best projects with systems to help them get everything done." - Lara Vandenberg