The Future of Talent in Marketing — Lara Vandenberg // Publicist
- Part 1 The Future of Talent in Marketing — Lara Vandenberg // Publicist
- Part 2How Fortune 1000 Companies Are Hiring Talent Fast — Lara Vandenberg // Publicist
Show Notes
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02:53How the marketing talent landscape has changed50% of our industry is now working for themselves, so there are more freelance marketing talents than talents willing to join a team full-time.
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06:47How do you navigate the freelance marketplace to hire great talent?When hiring freelancers, there are two problems. One, there's access to the best talent problem. And then the second problem is more on the efficiencies in the processes.
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13:13Try before you hire: the new way agencies and brands are converting freelancers to full timeThe cost of hiring someone and not being a great fit is too high for agencies and small brands, so theyre hiring freelancers, trying and converting them.
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16:31Future proofing your talent and hiring processWe need to find a better way for talent to access the best projects with systems to help them get everything done.
Quotes
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"From a marketing standpoint, nearly 50% of our industry is now working for themselves. There are a few reasons that this is happening. Given the enormous opportunity to do so many different things in marketing, people are becoming hyper-specialists." - Lara Vandenberg
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"As an agency, our propensity of winning or losing a piece of business isn't fantastic. We have no idea. It's like crap; we've just won a fantastic client. And now we've got 45 days to hire 60 people. What we've done in the last three or four years as an industry is because companies bloated so much during the pandemic, we put anyone rather than the right people in seats." - Lara Vandenberg
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"When hiring freelancers, there are two problems. One, there's access to the best talent problem. And then the second problem is more on the efficiencies in the processes." - Lara Vandenberg
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"In five years, what the perfect makeup will be both from an agency and a brand perspective will be 70% full-time and 30% freelance and fractional." - Lara Vandenberg
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"Brands and agencies are now hiring people and then converting them. So, it's almost this try before you buy. If someone is open to being fractional and excellent, we want to hire you for 90 days." - Lara Vandenberg
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"One thing that touches everyone, both the talent and people that are hiring, is there is so much wasted time on looking for talent, and then wasted talent time right now from trying to run their back office." - Lara Vandenberg
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"What the future holds is we will get better through using these platforms in finding access to better quality talent quicker. We need to find a better way for talent to access the best projects with systems to help them get everything done." - Lara Vandenberg
- Part 1 The Future of Talent in Marketing — Lara Vandenberg // Publicist
- Part 2How Fortune 1000 Companies Are Hiring Talent Fast — Lara Vandenberg // Publicist
Up Next:
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Part 1The Future of Talent in Marketing — Lara Vandenberg // Publicist
50% of the talent in the marketing industry are working for themselves. There are more freelance marketing talents than talents willing to join a team full-time. And hiring freelancers comes with its challenges. How do you navigate these murky waters of hiring talent now and for the future of your brand? Listen to Lara Vandenberg, CEO and Founder of Publicist, as she discusses the future of talent in the marketing business.
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Part 2How Fortune 1000 Companies Are Hiring Talent Fast — Lara Vandenberg // Publicist
The better marketing talent you have, especially on the creative side, the better work you'll do, the more clients you'll keep, or the more your brand will grow. How well should we be setting ourselves up for hiring success? What should you consider in terms of appealing to skilled freelancers that do great work? Listen to Lara Vandenberg, CEO and Founder of Publicist, as she discusses how Fortune 1000 companies are hiring talent fast.
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