The macro-change affecting consumer behavior — Jeff Stelmach // Spiro

Quotes

• "If there's something that's affecting consumer behavior, it's that the only constant we have is change. So we adopted the idea of NEW NOW™. You have to be ready to embrace change and innovation in every solution you're creating for every one of your clients." - Jeff Stelmach

• "Tech adoption and speed of change are affecting consumers' behaviors, and you have to be ready to with a solution that embraces the new every day." - Jeff Stelmach

• "People are toggling back and forth between physical and digital, seamlessly. There is no difference. It's ARL™ (All Real Life), and it doesn't matter if you're sitting in front of your computer; that's your real life." - Jeff Stelmach

• "19% of Gen X and Boomers said they believe online experiences are meaningful replacements for in-person experiences. I thought that was high for Gen X and Boomers, and that's only one in five. When you put that same question in Front of Gen Z and millennials, 50% of Gen Z and millennials will say that an online experience is a meaningful replacement for a live in-person experience. That means you have to be able to toggle back and forth one way or the other." - Jeff Stelmach

• "Polarization, economic anxiety, and this continued disruption are killing consumer trust. Other factors killing consumer trust, if you look at Edelmans Trust Barometer, are governments, media, and NGOs. And what is standing above all these in terms of their trust relationship is businesses and brands." - Jeff Stelmach

• "So, if you can have that kind of a trusting relationship that a government or an NGO or charity used to have with consumers, and now your business and brand can have that, you have to think how you're developing those relationships beyond a transactional value." - Jeff Stelmach

• "It's been in our industry that everything is an experience. Some are just good. And some are just bad. So if you think about everything as an experience, no matter what form of marketing you have, you quickly transition to an experience being a way of engaging with someone in your brand's personality, either physically or online. It's a way of drawing a connection with that consumer." - Jeff Stelmach

• "The next step for experience is becoming a community designer. And using that experience at that point in time, using technology to engage consumers to build a community experience after the event." - Jeff Stelmach

• "What a great opportunity for brands based on a shared interest, and based on the ability of consumers to engage with one another, to not just do it at the event itself--but to take it a step further and build a community outside of your event that continues beyond the room after the light switch goes off." - Jeff Stelmach